tag:blogger.com,1999:blog-51166570095625579132024-03-12T22:34:01.386-07:00SyraJohalA2MediaSyra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-5116657009562557913.post-76693389198029876332013-04-01T10:00:00.000-07:002013-05-08T07:15:51.564-07:00Evaluation 4: How did you use media technologies in the construction and research, planning and evaluation stages?<br />
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Throughout all stages of my video production I used a vast array of media technologies. Some proved to be beneficial, others proved to be difficult to use, and an ultimate hindrance to the creation of my music video and ancillary texts. <br />
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During the planning stage of my video production, I created a new blog using <a href="http://www.blogger.com/">www.blogger.com</a>, and labelled individual blog posts as I began planning my video and ancillary texts. I began by creating a blog post filled with all aspects of genre conventions, in particular, conventions of a Pop/Contemporary RnB music genre. This included imagery obtained from search engines such as <a href="http://www.google.com/">www.google.com</a> and YouTube. In order to crop imagery, I used the print-screen and 'snipping' tools in order to trim imagery to a desirable shape, using Paint. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFt7LnHgLnB9FOosbrTB_6hCkOsHs9HyhqKk29u-WsHDP0GAUyfwU9xu0QufavqWnJEGiie3-15BeL8KKhi-TOsUMpkD6eUZNOPRdgpJWNkEBJJZRIeI-98A-tQD6wfG_-jet_HDNy_sg/s1600/snippy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFt7LnHgLnB9FOosbrTB_6hCkOsHs9HyhqKk29u-WsHDP0GAUyfwU9xu0QufavqWnJEGiie3-15BeL8KKhi-TOsUMpkD6eUZNOPRdgpJWNkEBJJZRIeI-98A-tQD6wfG_-jet_HDNy_sg/s1600/snippy.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOkd54h3w1PHJawdEU6pYVktx-uBb4mrZvAiA-JL8Q86HmO_AcDthU3_eNfcc3groOLViv-TJb70_P4QGdcaT9pPNdZHmi8bKL2_dqmIMAy8-Up4lHEsSQomLuocrzjbVL-ZdX7GJvAY0/s1600/paint.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOkd54h3w1PHJawdEU6pYVktx-uBb4mrZvAiA-JL8Q86HmO_AcDthU3_eNfcc3groOLViv-TJb70_P4QGdcaT9pPNdZHmi8bKL2_dqmIMAy8-Up4lHEsSQomLuocrzjbVL-ZdX7GJvAY0/s640/paint.jpg" width="640" /></a></div>
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In order to obtain our music track, we had to search for relevant artists using the internet. Ways in which we did this was by searching YouTube for contemporary rnb/pop artists. Fortunately, we had already discussed and decided which artists we were keen to use- thus being Tanya Lacey.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyK8LnqxbgfhQF96EvMY_8dQx-s6H6ecn05FVU5ov5TY5l9FJeco7o5h6grnpefTUJveVuqTvubFLLkQyMyPCYoBWiyD9XDgyrNtVnZxW5DNmbl_o-NC1lLnZj7TWwkiUz69P1nDiG3rg/s1600/youtube.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyK8LnqxbgfhQF96EvMY_8dQx-s6H6ecn05FVU5ov5TY5l9FJeco7o5h6grnpefTUJveVuqTvubFLLkQyMyPCYoBWiyD9XDgyrNtVnZxW5DNmbl_o-NC1lLnZj7TWwkiUz69P1nDiG3rg/s320/youtube.jpg" width="320" /></a></div>
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Once we had found the specific track we liked and wished to create a music video for, we decided to find a way to contact the artist's manager. Again, the internet proved very useful for this, as without it, it was highly unlikely that we'd have found any means of contact, and the actual track itself. This is where Web 2.0 is extremely useful!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDUrubte89cCZC4s2MNbaW-pMFcb0TW2twi_fEAKGz9pLeD8TTleCjFR3LbNlSJAIBrlApSs6gqaPG7vIG9_-FsJWfZ3bLeEt7gmX4kYwaPS6lgpnMiAHHdB365PaoFgmgAEeERjO1nmk/s1600/lacey.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDUrubte89cCZC4s2MNbaW-pMFcb0TW2twi_fEAKGz9pLeD8TTleCjFR3LbNlSJAIBrlApSs6gqaPG7vIG9_-FsJWfZ3bLeEt7gmX4kYwaPS6lgpnMiAHHdB365PaoFgmgAEeERjO1nmk/s640/lacey.jpg" width="640" /></a></div>
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YouTube provided us with a direct link to Tanya Lacey's official website. From this, we were able to obtain her manager's email address. As a result of this, we used another technology; Outlook Express Mail Service. This method of email enabled us to contact Tanya's manager with ease, asking him directly whether we could have permission to use her track. This was the email I sent to her manager, James Collingwood...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf0CRuyx9eHbpREIF0Ls8q4MG6QOPMWV2UzrmBF_S7aLyxDAGuEQ2HeFR5K2ELlKq408MzkOgMX88jN-LHV9aFsdxnNPq9zis3wPICPwHQ5MTMJmLfRXQ2ggogh4bo3j45YynU9pa2a9w/s1600/manager+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf0CRuyx9eHbpREIF0Ls8q4MG6QOPMWV2UzrmBF_S7aLyxDAGuEQ2HeFR5K2ELlKq408MzkOgMX88jN-LHV9aFsdxnNPq9zis3wPICPwHQ5MTMJmLfRXQ2ggogh4bo3j45YynU9pa2a9w/s640/manager+1.JPG" width="640" /></a></div>
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Fortunately, James Collingwood replied, clarifying that he was giving us permission to use the track. Once we had this confirmation, I was able to create a pitch in order to present to my class/focus group my plans for the video. This included costume, location, model ideas and messages I wished to convey through my media texts. I found that the most beneficial way to create a pitch would be to use SlideShare- a website that allows you to create slideshows using imagery and text from the internet.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgetIogp2dOKvABtZaOuE7uQ3LX2RS6bLa28LTZ5UusI8aZe4j1iifzi2-lxs4FhImsr81bHdPXwbR3EbyKkugFbrrr04JyCExdRSwHxdCuIeutuwMXPIbYKWXlz7NS7uTBgZKJuCALE3Q/s1600/pitch.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="335" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgetIogp2dOKvABtZaOuE7uQ3LX2RS6bLa28LTZ5UusI8aZe4j1iifzi2-lxs4FhImsr81bHdPXwbR3EbyKkugFbrrr04JyCExdRSwHxdCuIeutuwMXPIbYKWXlz7NS7uTBgZKJuCALE3Q/s400/pitch.JPG" width="400" /></a></div>
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After completing the pitch, I decided to create a timeline to display how I will manage my time over the following few weeks. I found that the most efficient way to do this was to use a website called <a href="http://www.timetoast.com/">www.timetoast.com</a> </div>
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Using this site, I was able to create a digital timeline that could display all relevant dates, times and descriptions of the tasks I was to complete.</div>
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<object height="400" width="550"><param name="movie" value="http://www.timetoast.com/flash/TimelineViewer.swf?passedTimelines=465359" /><param name="passedTimelines" value="465359" /><param name="allowScriptAccess" value="always"><embed src="http://www.timetoast.com/flash/TimelineViewer.swf?passedTimelines=465359" type="application/x-shockwave-flash" passedTimelines="465359" width="550" height="400" allowScriptAccess="always" /></object></div>
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After this stage of planning, I decided I would start casting for the video and ancillary texts. I found that the best method of doing this was by using the social networking platform, Facebook. I searched through my friends list using the tool on Facebook, and found our model, Thea. I browsed her photos and uploaded some to my blog post. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVcWsSt_aVPzWyEw1nMJT4y9JQD19eoS4TdYc_nYNPmyG8OUOCqddzT4OTpd_-anM729M7L1y2XVTREgmK-aevpBFlCKv8g6GZ6svh0UZ5m3EaBQXyR2cOyy19G6jvbpqIQDTJNPpsqYg/s1600/thea+red.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVcWsSt_aVPzWyEw1nMJT4y9JQD19eoS4TdYc_nYNPmyG8OUOCqddzT4OTpd_-anM729M7L1y2XVTREgmK-aevpBFlCKv8g6GZ6svh0UZ5m3EaBQXyR2cOyy19G6jvbpqIQDTJNPpsqYg/s320/thea+red.JPG" width="244" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-s6L7Mujk6lXXTwwUC9iDe0cg6nfWfL-Ae01iGWHiuGSLcSSiy1Kvsq8WYwEFCZwMqzGi2tWJohZMdLEQFwkqIf7pMQvXXrxcTrRn3gKwPGhGahaFHQmsYB2aYc5HAA3_PyR6X2cbQ-I/s1600/theaaaa+3.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="90" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-s6L7Mujk6lXXTwwUC9iDe0cg6nfWfL-Ae01iGWHiuGSLcSSiy1Kvsq8WYwEFCZwMqzGi2tWJohZMdLEQFwkqIf7pMQvXXrxcTrRn3gKwPGhGahaFHQmsYB2aYc5HAA3_PyR6X2cbQ-I/s200/theaaaa+3.JPG" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZDitUyfoV4O6lqw-3Ht-rySKE93iS-4pklj1zQVBhq_qtovXiXNXuedzwueUkZBCDIG_MtJK4dLY4Hw4cQm-v60zyA_uTKhgJ51Kj4rlWb_CJ-jevf9RT1p9sX62AOjzytLd0x7-l9gM/s1600/theaaaaaaaa.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZDitUyfoV4O6lqw-3Ht-rySKE93iS-4pklj1zQVBhq_qtovXiXNXuedzwueUkZBCDIG_MtJK4dLY4Hw4cQm-v60zyA_uTKhgJ51Kj4rlWb_CJ-jevf9RT1p9sX62AOjzytLd0x7-l9gM/s200/theaaaaaaaa.JPG" width="150" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9yAorGkpHxDv5zhqnlkmFQ0dNlCPyjOVb3XIEy3KAl_-eHujcVikpghUx-1z6MyKmWGUXPmk6a6zd_Alr5Dnu9Z7PjPsvt-n9trE8cY-j9DGQUHmcqTzUmBEVNCMiEjcaKWkyp2T8b8s/s1600/thea+fb.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="101" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9yAorGkpHxDv5zhqnlkmFQ0dNlCPyjOVb3XIEy3KAl_-eHujcVikpghUx-1z6MyKmWGUXPmk6a6zd_Alr5Dnu9Z7PjPsvt-n9trE8cY-j9DGQUHmcqTzUmBEVNCMiEjcaKWkyp2T8b8s/s400/thea+fb.JPG" width="400" /></a></div>
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Once Thea had agreed to model for my magazine advert, digipak, and music video, I booked out a DSLR Nikon D60 camera with plans to take some photographs of her in the locations already planned and recorded within my blog posts. This camera had many different settings that would improve the quality of my photographs, for example, I used the 'portrait' setting, adjusted the 'flash' settings so that it was automatic with every shot, and utilised the 'zoom' in order to focus my shot </div>
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more clearly, and crop some of the surrounding scenery from the photograph.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3kfoQ2c7bx0oXeXcsi4rPXjf0BK4lLyJ750sFJrKdDNaCYYtSL6hFasBDnzl4fTYzwZkT9WGs0H4yXFt0cEXj0oP5QebcOtrFNLVJ6m8A_IRQNPEilZ8Yn93OGD4aZuYhGblo1RuiAOE/s1600/nikon.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="174" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3kfoQ2c7bx0oXeXcsi4rPXjf0BK4lLyJ750sFJrKdDNaCYYtSL6hFasBDnzl4fTYzwZkT9WGs0H4yXFt0cEXj0oP5QebcOtrFNLVJ6m8A_IRQNPEilZ8Yn93OGD4aZuYhGblo1RuiAOE/s200/nikon.jpg" width="200" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-dBk7u_BB79SAyPVxFGaaJt6m__OoYd0ttUZ2R1rusI24hdtXSFPI8BKJHXBMynb3Rwv4vzryglD2ujYw_EK4QkMWjXmnnz7VOGJcm9c9U_JLnmnIwevTlcTB7t3bsUlEmK6B6FGGKqs/s1600/nikon+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-dBk7u_BB79SAyPVxFGaaJt6m__OoYd0ttUZ2R1rusI24hdtXSFPI8BKJHXBMynb3Rwv4vzryglD2ujYw_EK4QkMWjXmnnz7VOGJcm9c9U_JLnmnIwevTlcTB7t3bsUlEmK6B6FGGKqs/s200/nikon+2.jpg" width="154" /></a></div>
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After several shots in the desired location for my ancillary texts, I decided to put together a rough draft of my magazine advert and digipak. For this, I used Adobe Photoshop. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyPAe0tKgolYDrzVimw65MSLspqtkKE9YJAfntoTtI4QA7g8fVJNSzrWxAoztyCyUGDpd5SvIrkHGxawrvci0E4zGdfy3R4UB0uyPWVYZFiaxeK01GiSGgGQvwAY69fQ8le2r8usLFhZQ/s1600/psd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyPAe0tKgolYDrzVimw65MSLspqtkKE9YJAfntoTtI4QA7g8fVJNSzrWxAoztyCyUGDpd5SvIrkHGxawrvci0E4zGdfy3R4UB0uyPWVYZFiaxeK01GiSGgGQvwAY69fQ8le2r8usLFhZQ/s400/psd.jpg" width="400" /></a></div>
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Here, I was able to upload my photographs, create layers within which I would make changes to my images, crop, rotate, fix blemishes using a 'clone stamp' tool, add text, change colour schemes and in particular, edit the photos from colour to black and white. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0cPqaVS4Dzj0Exyhbfv70FvuauPjBT1J07Nh2svwE6sFZ25GqepEj8_Ma9Zkh79v2qzrHrTID5wUBEx2XFqfToZp13Z8kEmbsFD4TFiv7UMSLIq5PrlT0wZMjbFml5QCRaXvHWSJSrQE/s1600/joint.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0cPqaVS4Dzj0Exyhbfv70FvuauPjBT1J07Nh2svwE6sFZ25GqepEj8_Ma9Zkh79v2qzrHrTID5wUBEx2XFqfToZp13Z8kEmbsFD4TFiv7UMSLIq5PrlT0wZMjbFml5QCRaXvHWSJSrQE/s1600/joint.jpg" /></a></div>
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Here, I have added text to my image, edited the photo in black and white in order to contrast with the colour of the model's lips and cigarette. I did this by using the History Brush tool. This tool on Photoshop allowed me to reverse the black and white edit on Thea's lips and cigarette. I did this to create a stark contrast between colour, and highlight the lips (my visual motif through video and all ancillary texts) and the cigarette in order to highlight themes of rebellion, and represent the current teenager culture that is evident in the UK. Photoshop proved to be extremely beneficial to my project, as without it I would not have been able to edit imagery and combine text with imagery. </div>
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One of the most beneficial media technologies that I used to produce my media project was Web 2.0. This includes social networking sites such as Facebook and Twitter. I used Facebook to create a focus group, a group from which I would attain feedback regarding ideas for my video and ancillary texts. Here, I discussed font and stylistic ideas, as well as uploading images of the work I had done thus far. This focus group allowed me to add members- people from my Facebook friends list, aswell as Kiah's friends. The more people I added, the more feedback I was likely to receive. Without this social networking platform, I dont feel as though I would have obtained as much audience feedback- hindering my ability to improve. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9V9o-st3uKvjcgKOw7amBAGiQ5B5xJUCjqS9uzQIeZohpF7fcoXwkq3_EpfiJSf6bI_Edat0TPOKMWxd1jVcpvBDpD4F_Jn9QekWpD8ZlLTNFFNOHzvseawerrOne_P2InK8DuNKmvrI/s1600/fb+group.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9V9o-st3uKvjcgKOw7amBAGiQ5B5xJUCjqS9uzQIeZohpF7fcoXwkq3_EpfiJSf6bI_Edat0TPOKMWxd1jVcpvBDpD4F_Jn9QekWpD8ZlLTNFFNOHzvseawerrOne_P2InK8DuNKmvrI/s400/fb+group.jpg" width="400" /></a></div>
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Here, I have uploaded a JPEG image of my final digipak, added a caption, requested feedback, and gained feedback with facebook 'likes' and comments from my focus group members. Facebook was able to show me how many people had seen my uploaded image, and notified me directly to the Facebook app on my mobile phone with comments and suggestions, so I was able to view feedback wherever I was- I didn't have to sit around at a computer and wait for updates. </div>
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My mobile phone, a Blackberry Smartphone, was also a useful technological device when planning and producing my media texts, for example, not only was I able to view feedback from facebook regarding my ideas/production work, I was also able to use another social networking platform- Twitter. This example of Web 2.0 provided another way in which I could obtain feedback, in this case, I used friends- not members of my focus group. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv5qJug_dieuha3VRKxxxDl8kre6viMaYKOoXthuQyrKdG_cNr3JB-FxZvOJ4HSXhHGM1I8epetbtBuQp3AgLv7ec-80pIZq8p394aCQgzGQwiNT0JhQUAXiiV8loKh2UzoKgAOegr6XU/s1600/munch_2013_03_20_165805.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv5qJug_dieuha3VRKxxxDl8kre6viMaYKOoXthuQyrKdG_cNr3JB-FxZvOJ4HSXhHGM1I8epetbtBuQp3AgLv7ec-80pIZq8p394aCQgzGQwiNT0JhQUAXiiV8loKh2UzoKgAOegr6XU/s1600/munch_2013_03_20_165805.png" /></a></div>
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This linked directly to my mobile phone, and I was able to screenshot this tweet using a 'screenmunching' app- another way in which modern technology has benefitted the planning and production stages of my project.</div>
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Once all feedback regarding improvements had been obtained, I decided to create a storyboard for my video. I drew out the storyboard by hand, then went on to scan it into the computer I was using, in order to upload it to my blog later on. I used the all-in-on scanner/printer/photocopier at college to scan the images. I found this method beneficial, as I was able to draw it roughly and simply scan the photos digitally. Previously, I had attempted to draw up a storyboard using Adobe InDesign, technology used for creating posters/contents pages etc. I found arranging the text difficult, as well as having to formulate imagery using line/circle tools. It was time consuming and a method that ultimately hindered my progress, hence why I reverted to the simple method of producing the storyboards by hand.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_VNbg3_5QIvaNsQQGL1TLUMq-Z8b5toHVTsxAXPfh8xUYObC5IYBcjVNKDtxitdzMzXtHewAA0EoIm5c8u7W-YsAc7Z-uUNySGYv8gXepjXyz8xVnd7wjlSP_zBDyBLFXdzwhc_21SIQ/s1600/photocopier.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_VNbg3_5QIvaNsQQGL1TLUMq-Z8b5toHVTsxAXPfh8xUYObC5IYBcjVNKDtxitdzMzXtHewAA0EoIm5c8u7W-YsAc7Z-uUNySGYv8gXepjXyz8xVnd7wjlSP_zBDyBLFXdzwhc_21SIQ/s320/photocopier.jpg" width="283" /></a></div>
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I was required to produce an animatic- a still-image sequence of events, filmed with a camcorder. In order to do this, I booked out a DSLR Nikon D60 camera again, from the media studies office. I disabled the flash setting as the image quality was not important in this case, and took close-up shots of my storyboard. Once all shots had been taken, I used the 'sequence' tool which created a stop-motion sequence- producing a slideshow of my shots, simulating a moving sequence. </div>
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Here is the animatic I produced using the DSLR camera. Without the use of this media technology, I would not have been able to produce this animatic, and would have therefore been unable to preview digitally, what my finished piece would look like. The animatic was essential for planning.</div>
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I later went on to create a shotlist. For this, I used Microsoft Word- creating a table from scratch, allowing me to choose how many colums/rows I wished to include. </div>
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The final stage of production revolved around actually filming the video. For this, I rented out a Panasonic HDC SD500 camera, two tripods, and a light reflector in order to improve quality. We set up the camera in various locations to obtain footage. The camcorder tool that I found to be most beneficial was the 'zoom' tool, as it allowed me to focus on different areas of my model and location without having to move the camera on the tripod. The camcorder was absolutely essential for producing a video, as without it we would not have been able to film moving sequences. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAeyUERbGBeSrzz5MbJxqcNZQ7dvVzsMNwAzPejtb0MFL-ixR20E0UyalzK8Auwsr3DNybyTJ7ZdiEofFa9z2PkiST3QAvJCgko1SnHbV9zhe-wq2_WVQky94q-nUV2mNC-vcByCDw4q8/s1600/cam.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAeyUERbGBeSrzz5MbJxqcNZQ7dvVzsMNwAzPejtb0MFL-ixR20E0UyalzK8Auwsr3DNybyTJ7ZdiEofFa9z2PkiST3QAvJCgko1SnHbV9zhe-wq2_WVQky94q-nUV2mNC-vcByCDw4q8/s320/cam.jpg" width="320" /></a></div>
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The most important and beneficial use of media technology lies with the editing of our footage. Adobe Premier Pro is a timeline based video editing software application. It enabled me to upload the video footage I had taken with the camcorder, and create an editing timeline where I could break down individual shots and edit them accordingly to how I wished for them to look, for example, editing certain shots in black and white, speeding up/slowing down certain shots, cropping shots, rotating the footage, and adding a variety of special effects that change the way the footage begins and ends, for example, using the 'cross fade' effect allowed for the end of a shot to blend into the next shot, as to avoid jump-cuts, and make for a more fluid sequence of footage. </div>
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Here is my final video of Tanya Lacey's 'Born To Fly'.</div>
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1-4 seconds : flash-editing. I included multiple 0.5 second shots that featured only a white background, to give the effect of flash photography when shooting the footage.<br />
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4-7 seconds: shot-blending example of Thea's face appearing inside a photo frame whilst already featuring central in the footage, applying lipstick.<br />
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15 seconds: example of a fast shot that has been edited in black and white.<br />
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20-24 seconds: stop-motion sequence created with a DSLR camera.<br />
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Theorist, David Gauntlett emphasises the dramatic change between push and pull media. For example, he states that media producers used to have a hierarchy over the audience- traditional ways of broadcasting, and the selection of shows/music available to the audience were determined only by the producers- the media. Currently, we live in a society where we are able to determine what kind of media we consume through Sky+ for example, where we can record/rewind/pause/fast forward films and tv shows, even songs on music channels to suit us. Websites such as YouTube, Myspace and Wikipedia display content provided by the users, i.e- the audience. There is a clear blurring between producers and audience. Gauntlett believes the main cause of this is Web 2.0, where everyone contributes to one large media database- the internet. Traditional television broadcasts are now being replaced with online showings of media, for example, people are choosing to watch tv series' online, as opposed to watching them when broadcasted on national television. The ability to download media also contributes to this, as it allows people to save media on their mobile devices, tablets and computers to view whenever they so wish. A way in which to describe the old media culture is 'sit back and be told', currently, this has transformed into a 'making and doing culture'. Ultimately, the media has endured a movement from a 'push' media model to a 'pull' media model, where producers are no longer the only media providers- the audience/general public devise ways that they can create media using mobile phones and webcams etc, publish them to sites such as YouTube and provide entertainment for other members of the audience. Media is all too easy to consume, and the providers (producers) have lost power over their audience. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyLW0vlzxGONxZFyjOglKrQrUx5zHeYQZ8xg5c_a4vJR8k1mmRxCBxKfiGTM-XE3xQMf7cJ_laFZPV2_xiZv1ZUMf4y0a5wuE9FCa5xdS6oF_5kLMGIJbIOpPwwos71SJSJ2USXeu-oWI/s1600/Sky_plusHD_big.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyLW0vlzxGONxZFyjOglKrQrUx5zHeYQZ8xg5c_a4vJR8k1mmRxCBxKfiGTM-XE3xQMf7cJ_laFZPV2_xiZv1ZUMf4y0a5wuE9FCa5xdS6oF_5kLMGIJbIOpPwwos71SJSJ2USXeu-oWI/s320/Sky_plusHD_big.jpg" width="320" /></a></div>
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This idea relates to my video, as I have intentionally created my own music video and published it onto a media-consuming website; YouTube. Along with the millions of other videos on YouTube, it is available for any audience member to see when they so wish. Guantlett is correct in his theory which states that the line between producer and audience is blurred, as I am making an example of this myself by creating my own video and publishing it to YouTube. I too believe that we live in a 'making and doing' culture, where media is now available for the audience whenever. It is worth pondering the notion that I could now be perceived as a producer, as I have created my own media video which has accumulated nearly 100 views on YouTube by other members of the audience. In the 1950's this would not have been the case, as only producers had the ability to broadcast media, and they would be indirectly dictating the audience how to live their lives- encouraging them to adjust their lifestyles around the media they broadcasted. </div>
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Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-50810849121240527172013-03-22T03:46:00.001-07:002013-04-03T07:11:47.477-07:00Evaluation 3:<div class="separator" style="clear: both; text-align: center;">
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What have you learned from your audience feedback?<br />
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I found that using social networking platforms such as Facebook and Twitter allowed me to obtain good audience feedback, in the form of comments. In addition, I decided to video a focus group's initial reaction to my music video, and allow them to provide comments once the video had finished playing.<br />
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To begin, a focus group was created by myself and partner, on Facebook on the 21st November 2012.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4n0Jep82aLvjFXxLMhtu920w91r6KIOBT32Ysd0kPK7-XzmJNEAPXUyJoAmGe70-nuB7ut2m7NGgI28WU7H9-t-T_AchtgZd0CFWgDPSw1eRyxLIfU22VFIRZiZZvN6jZghqM4TLre5Q/s1600/fb+group.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4n0Jep82aLvjFXxLMhtu920w91r6KIOBT32Ysd0kPK7-XzmJNEAPXUyJoAmGe70-nuB7ut2m7NGgI28WU7H9-t-T_AchtgZd0CFWgDPSw1eRyxLIfU22VFIRZiZZvN6jZghqM4TLre5Q/s400/fb+group.jpg" width="400" /></a></div>
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I created a rough draft of my digipak and magazine advert. I decided to produce my ancillary texts based on the genre conventions I had previously researched within my research and planning stage. Once produced, I decided to upload the pictures onto my facebook focus group and ask for feedback regarding the style, imagery, and layout of design.</div>
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This is the original template for my magazine advert that I created using Photoshop and images I discovered online. It was created to display the colour scheme I wished to carry throughout my ancillary texts, and represent the lipstick/lips motif. The informal font portrays the urban edge, along with the font colour- bright pink. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF73YGYZbPS67-UbHT4v_74-Yi8Phpp-mrYNt_FEP38LqDo8SK9sLGGtk4lr7CZIYu219sPMt5r62suIpsYlECBAp7gh36oTuGOvQoEs4GBl0aXIg-PRv2I8xrOJqK691Ww1t6cjaNX5o/s1600/magazine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF73YGYZbPS67-UbHT4v_74-Yi8Phpp-mrYNt_FEP38LqDo8SK9sLGGtk4lr7CZIYu219sPMt5r62suIpsYlECBAp7gh36oTuGOvQoEs4GBl0aXIg-PRv2I8xrOJqK691Ww1t6cjaNX5o/s400/magazine.jpg" width="282" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjlwl-uz07GFGRIzwI8VIiPqlgXXf21hX28GXpkG-wQmd4XrLWJHQunIw35S4hdLElqm8Oiqwv2iIEwT4tKcY5nfNi-CNDO3LNc8751rEPWZS4Ne7d7G77XUpiTereW08qRiyj9DRCIHk/s1600/wills+comment.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="76" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjlwl-uz07GFGRIzwI8VIiPqlgXXf21hX28GXpkG-wQmd4XrLWJHQunIw35S4hdLElqm8Oiqwv2iIEwT4tKcY5nfNi-CNDO3LNc8751rEPWZS4Ne7d7G77XUpiTereW08qRiyj9DRCIHk/s400/wills+comment.png" width="400" /></a></div>
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I then searched for different fonts using www.Dafont.com, and discovered a font relevant to my genre. I downloaded the font, typed the name of my track's artist (Tanya Lacey) and uploaded it to facebook to gain feedback regarding the style. Focus group member, Abbie, stated that the font was relevant, and looked 'almost barbie like', which connotes femininity and playfulness; two themes I initially wished to portray throughout my video and ancillary texts. I therefore decided to use this font for my magazine advert and digipak.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIWjP6s31RlMjpRb4abduUQIY_FfBL5uvSEuBgdhZFjnXXSRWk0dm_xTjE5qUYUWfHwNnJEal2PiJ7sgdsZ_F3gYbCSQSyPc4_CbFhnY2mq4oQwUTd7l3DmfTBsl3Y4B2pgt5ZmlCfeKY/s1600/feeback+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIWjP6s31RlMjpRb4abduUQIY_FfBL5uvSEuBgdhZFjnXXSRWk0dm_xTjE5qUYUWfHwNnJEal2PiJ7sgdsZ_F3gYbCSQSyPc4_CbFhnY2mq4oQwUTd7l3DmfTBsl3Y4B2pgt5ZmlCfeKY/s640/feeback+1.png" width="531" /></a></div>
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I decided to create another magazine advert, as I was not pleased with my original. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUz-PED4iUAfYlHBxXjTG1uhgrkPlKFZ0I6Bsv4fLpzUFFI6yXW0YuoCTNIRzhSKxvFdXMDI135wxDDAbPrAKzWzrQMqihquiC3FDp4tDTjBaSVx0vPqAowZydB8jEGrqxJRItT5qd3YQ/s1600/draft+mag+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUz-PED4iUAfYlHBxXjTG1uhgrkPlKFZ0I6Bsv4fLpzUFFI6yXW0YuoCTNIRzhSKxvFdXMDI135wxDDAbPrAKzWzrQMqihquiC3FDp4tDTjBaSVx0vPqAowZydB8jEGrqxJRItT5qd3YQ/s320/draft+mag+2.jpg" width="226" /></a></div>
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I uploaded this JPEG image to my focus group on Facebook. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNk8B83chNW5qlpVxtMTsQsVLuZJP_QZxE-kRcv_sV-XZezk3XggPNZ4-GwA0s-dspIcO5XSkklPJyAA4kWexbX6OcbQcwZ_D05fCZ_3Zzx7gVRaTdks9Y_uLSg4Nekc_3v-Hfvj3BN7c/s1600/kiaah.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="75" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNk8B83chNW5qlpVxtMTsQsVLuZJP_QZxE-kRcv_sV-XZezk3XggPNZ4-GwA0s-dspIcO5XSkklPJyAA4kWexbX6OcbQcwZ_D05fCZ_3Zzx7gVRaTdks9Y_uLSg4Nekc_3v-Hfvj3BN7c/s400/kiaah.JPG" width="400" /></a></div>
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I took this feedback on board, and decided I'd remove the bold, black box for my final magazine advert. The font is the same font mentioned previously, taken from website :www.dafont.com.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjebcgNjGkaXNSX87JsZumIZIJEqtJfhAoF91NqB-2gZQcL9i-PdxCzu-FkZOsrgewx0s7aqspc9kf92DwrSEBMPWBoHCGU8n-I7fBjuDMTpMpdsKrVvBgbFja9Due3lsBBYmiIjSQN-6o/s1600/abbie+feeedback.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjebcgNjGkaXNSX87JsZumIZIJEqtJfhAoF91NqB-2gZQcL9i-PdxCzu-FkZOsrgewx0s7aqspc9kf92DwrSEBMPWBoHCGU8n-I7fBjuDMTpMpdsKrVvBgbFja9Due3lsBBYmiIjSQN-6o/s400/abbie+feeedback.JPG" width="400" /></a></div>
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Abbie has stated that the facial expression connotes themes of playfulness and fun. This was my initial intention, and therefore planned to maintain this concept throughout my ancillary texts and video. Regarding the feedback concerning the colour scheme, I decided that the light pink font was not bright enough to connote playfulness. I wanted the font to stand out, and contrast with the surrounding imagery. </div>
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After receiving this feedback, I decided to begin my final draft of my magazine advert; taking on board the critique and suggestions. This time using photographs I have taken of Thea with a DSLR camera. </div>
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As suggested by Will (a fellow media student and member of my Facebook focus group), I decided to avoid a bright colour scheme, however, felt the bright pink font was relevant to the genre, thus being redundant, and therefore wished to keep the bright font. I did however, download a different font from www.dafont.com, called 'Reklame Script Regular', as it is informal, thus inkeeping with the 'urban feel' of my genre. A more formal font would have misconstrued the concept of my ancillary texts, causing it to lack the 'contemporary' look. </div>
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The only colours visible are bright pink and green (only on the cigarette). Will's feedback regarding the colour scheme as 'tacky' encouraged me to edit my photos in black and white, creating a stark contrast with the bright pink font. I felt this was more effective, as it is more bold. The black and white also makes it look somewhat 'classy', which is rather entropic of my genre- pop/contemporary rnb.</div>
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This is the rough draft of my digipak that I created before obtaining any audience feedback. There is an array of facial expressions, and I decided to follow the concept displayed in my magazine advert of using colour for lips only, as to maintain a colour scheme/pattern throughout my ancillary texts.</div>
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I decided to describe the concept of my digipak, magazine advert and eventually, my video (which I was yet to create) using this focus group on facebook, in hope that members would comment on my posts.</div>
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I then went on to display this, by uploading photos of my ancillary texts.</div>
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We decided to use a HDMI camcorder to film some members of our focus group watching our finished video, and providing feedback.</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/kIMX-LpSbIU" width="420"></iframe>
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Some questions included- 'what did you think of the synaesthesia', to which, Abbie answered 'really good, its edited really well'. Another member commented on the entropy of our video, clarifying that we had achieved entropy through certain shots within our video, in particular, the shot of Thea 'running away at the end'. I went on to explain that our intention was to create a music with a lack of narrative, as to maintain a balance between the redundant and entropic conventions of an rnb/pop music video. Another member, Charlie, commented on the editing effects we had used to 'blend' two shots together, adding a fluid element to the video and in certain areas, connoting a theme of sexuality. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0sSQF7XYztShPFdbmeRej8k3mvHeC4_LTAyXe_lJOaq4xEnLJQF97svj7L5ecVx74nOsI2kylM54M1ktL5xXPxayUqc7dNaRE5eQ-q4Aq48-BZHrymbq_5eU5bAcrJr7U94cQKetKt2w/s1600/lip+blend.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0sSQF7XYztShPFdbmeRej8k3mvHeC4_LTAyXe_lJOaq4xEnLJQF97svj7L5ecVx74nOsI2kylM54M1ktL5xXPxayUqc7dNaRE5eQ-q4Aq48-BZHrymbq_5eU5bAcrJr7U94cQKetKt2w/s320/lip+blend.JPG" width="320" /></a></div>
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The intention here was to emphasise the red lipstick, contrasted against the black and white background. This again displays the visual motif we aimed to portray throughout the video and my own ancillary texts. </div>
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Zoe, another member, stated that regarding the editing of our video, 'the flashes were really nice', and therefore implying that they were redundant of the genre, and fit the video well. Charlie commented on the voyeuristic techniques we used to represent Laura Mulvey's Male Gaze theory, where Thea is featured with an empty photo frame around her head. </div>
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Zoe also commented on the body shots that represent the Male Gaze, proving that they were sufficient enough to be recognised as a technique to implement this theory. </div>
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When asked if they thought our video 'represented our genre well', Abbie claimed that she believed we had achieved this by displaying many different conventions of our genre, such as 'fast editing', 'male gaze', 'lots of different visual effects; black and white', and as a result of this, regarding the intended target audience, Zoe later stated that she believed our video was intended for, and made appropriate for girls aged between 13 and 18, which is predominantly true.</div>
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I decided to ask my focus group a question about uses and gratifications, in particular</div>
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<strong> 'what uses could you see the audience making of that?'</strong></div>
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In response to this, Abbie stated that young females may wish to copy the style of clothing/fashion that is portrayed throughout the video. Charlie claimed that it may simply be a clear representation of people Thea's age, giving an insight to the playful nature of girls aged between 16 and 20. I'm pleased that this has been the majority's perception, as these were our ultimate intentions for the video (to display style and represent the culture of teenage girls, connoting playfulness and fun, with hints of sexual connotation). </div>
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I went on to ask the focus group more questions regarding the entropy/redundancy of the video. As mentioned previously, the ending of our video was perceived as entropic, and here, Zoe claims that it didnt 'fit' the video. This was also an intention, as we had planned to disregard a narrative/story within our video, as to add entropy. Furthermore, Abbie claimed that our video displayed 'a bit of both', which was also the intention from the early stages of planning. The shot of Thea with a cigarette in the car was considered entropic, this is an important shot and we are pleased that it has been noticed, as we aimed for this specific shot to draw a line between the girly/playful connotations and themes thus far within the video, and the rebellious/non-conformist themes which we wished to incorporate into it. Zoe believed that it was important to maintain redundancy, as did we, as it allows the genre of music to be recognised- a necessity for our target audience. </div>
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This piece of feedback taken from my Facebook focus group regards the uses and gratifications aspect of my video. It is safe to say that my audience use my video for pleasure, as a member states that she 'appreciated the humourous touches, such as the face pulling'. The audience use my video as a diversion- something playful and fun that is easy to watch and doesnt hold much meaning (displayed through a lack of narrative). It genereated discussion, especially between my focus group, and also between my own friends, as they watched it and sought enjoyment from it. The fun, humour, and conventions of style and fashion were highlighted the most by my focus group and peers, which achieves my initial goal of creating an easy-to-watch video that encourages a passive audience to simply seek enjoyment in the form of mild humour. There is clear indication that the fashion sense of Thea in our video and ancillary texts could be desired by my target audience, meaning they have used it for personal identity. </div>
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More feedback taken from our focus group, regarding our finished video- this piece of feedback is important for relating to our target audience. It clarifies that we have appealed to early teens-early twenty year olds, which was our main focus when discussing target audience.</div>
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Overall I have discovered that my focus group liked these particular features within our video:</div>
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- the fast editing</div>
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- the synaesthesia and lip syching</div>
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- the entropy embedded into the video through random shots</div>
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- the red lipstick motif</div>
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- the sexual/playful/rebellious/fun themes and connotations</div>
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- the style/fashion of our model, Thea</div>
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within my ancillary texts, my focus group liked:</div>
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-the font</div>
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- the colour scheme</div>
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- the red lipstick motif</div>
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- the contrast between the black and white photos and red lips</div>
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- the fashion/style of our model, Thea</div>
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- the layout of the magazine ad (landscape)</div>
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There were certain elements that my focus group did not like. For example, regarding my magazine advert, a member from my focus group on facebook felt that I should have used only one font, as two fonts may add informality, unfortunately making the advert look unprofessional on some levels. I would rectify this now by sticking to only one font- the font downloaded from <a href="http://www.dafont.com/">www.dafont.com</a> called Reklame script. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGiTpGHUonIC6GYUBzj5vGICJDuBuZvRUn9xI7SfbPwp3y76NEtl8-QMBeosk1D4W75e8G7YPwVJHIwv3Aaf7wQP6PQmJn5SxSOltoT2xJBsChb_DTICCzDMFyDRrNFcFbqk-gqz5IOrQ/s1600/mom+fdbk+4.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="82" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGiTpGHUonIC6GYUBzj5vGICJDuBuZvRUn9xI7SfbPwp3y76NEtl8-QMBeosk1D4W75e8G7YPwVJHIwv3Aaf7wQP6PQmJn5SxSOltoT2xJBsChb_DTICCzDMFyDRrNFcFbqk-gqz5IOrQ/s640/mom+fdbk+4.JPG" width="640" /></a></div>
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Regarding my digipak, suggestions for improvement regard the colour scheme...</div>
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In order to rectify this, I would have only used the history brush tool on Photoshop to recolour Thea's lips, as they are the visual motif of all my ancillary texts and video. </div>
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Theorist, Stuart Hall, stressed the role of social positioning in the interpretation of mass media texts by different social groups. It involved encoding/decoding; the way in which an active audience percieve media. Hall's three reception models include the dominant model, where the reader fully shares the text's codes and reproduces the text's meaning- this may not have been intended by the author, in such stance, the code seems perhaps natural, or transparent. The second model is the negotiated reading, where the reader partly accepts the text's codes but sometimes modifies it in a way which reflects their own position, experiences and/or interests. The final model of Stuart Hall's reception theory is the oppositional model, where the reader understands the text's codes but rejects this reading, taking an oppositional approach, and distinguishing that they are not a passive member of the audience. I believe that my audience fit the role of the dominant model-readers, as they are usually passive in the sense that they accept all meanings of my video and ancillary texts, as the video/ancillary texts represent a generic pop/rnb culture, where meanings only run as deep as fashion, style and humour. It encourages for a totally passive audience who simply watch/see the video/ancillary texts in order to gain pleasure.</div>
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Uses and Gratifications: Theorists, Jay G Blulmer and Elihu Katz devised their Uses and Gratifications model in 1947 to highlight 5 areas of gratification in media texts for audiences. Three of which relate to my music video and ancillary texts; to entertain, a means of escape, and identification. As previously stated, due to the concept of fashion/style/humour and lack of meaningful narrative, my audience are more than likely to seek only escape and entertainment, however they are also likely to identify a part of themselves with the texts, as they can create a personal relationship with my model based on her fashion and style. As a result of this, it is safe to claim that my video/ancillary texts are Postmodern, as they were created with intention to promote the style, disregarding any substance/meaning besides mild humour. It can only be related to with regards to fashion and the appearance of the teenage culture (smoking represents rebellion, humour in face pulling etc); the video is only meaningful in such a way that it could influence my audience to change their lifestyles somewhat, to conform to the behaviour displayed within it by our model, Thea.</div>
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<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com1tag:blogger.com,1999:blog-5116657009562557913.post-20163675005885128172013-03-15T03:19:00.000-07:002013-03-28T04:41:48.728-07:00Evaluation 2:<b>How effective is the combination of your main product and ancillary texts? (Digipak and Mag ad)</b><br />
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My idea was to produce a coherent package that carried a strong visual motif, thus creating a brand identity. The brand is a theme of sexiness, playfulness, rebellion and ultimately, fun. The visual motif I devised was an extreme close up of lips/lipstick. I aimed for my main product and ancillary texts combined, to attract my target audience of teens, age-ranging from 13 to mid-twenty year old girls and boys. The motif of red lipstick enabled my video and ancillary texts to attract my audience for various reasons- firstly, the brightness of the lipstick creates a redundant pop/contemporary rnb element, allowing my female audience to relate to the video/texts regarding fashion and the pop culture. Also, her visible nose stud connotes youth and a rebellion- a notion of non-conformism. It also connotes the fashion sense of this generation, and would undoubtedly appeal to my target audience.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyV6jYhELrUHBDQnz-8oX4vQQnMeQeQjgR9H8iIhAupowrVIwCB_4mqqFoeCyTkDKfThDCsT9Cr2YrGALAj_zHM7ReNMVbbMJlPxN7iJj8IMLUR_CY1lNPd31JoUEiebgEbnsAiCU5I1w/s1600/thea.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyV6jYhELrUHBDQnz-8oX4vQQnMeQeQjgR9H8iIhAupowrVIwCB_4mqqFoeCyTkDKfThDCsT9Cr2YrGALAj_zHM7ReNMVbbMJlPxN7iJj8IMLUR_CY1lNPd31JoUEiebgEbnsAiCU5I1w/s320/thea.png" width="320" /></a></div>
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Secondly, the use of red lipstick and extreme close ups was intended to relate and attract a male audience too- through the use of Laura Mulvey's theory of Male Gaze, and an attraction to the model. <br />
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Here, Thea is featured in an extreme close up, seductively licking her lips. This displays intertextuality- as Graham Allen claims 'it foregrounds notions of relationality', and 'every artistic object is so clearly assembled from bits and pieces of already existent art'. I have also edited the shot in black and white, to match Azealia Banks' shot, inkeeping with the musical genre and brand. I feel that Azealia Banks' brand is similar to my own that I have created for Thea, as she clearly displays elements of fun, rebellion, playfulness and sexiness. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnrwDmyCfRPKw-1knh0qU8PYjujuVoxIqcTnQAZpTT9Kk24ZMCpvCa970LMp8BRL7efnW-SSTCpc2vupEOtI-MPYtZzig5UwjpspwrXJQziCcrH2UrPNmg4-IHJVVWd4JgDbxa_VlOSr8/s1600/thea+mouth.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnrwDmyCfRPKw-1knh0qU8PYjujuVoxIqcTnQAZpTT9Kk24ZMCpvCa970LMp8BRL7efnW-SSTCpc2vupEOtI-MPYtZzig5UwjpspwrXJQziCcrH2UrPNmg4-IHJVVWd4JgDbxa_VlOSr8/s320/thea+mouth.png" width="320" /></a></div>
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My video</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjEKJ8jrdseTlgB9tQlBz4zdRXJGfyI_p6II7lo2wbb3UHcLYolDTMytwW-5zzANrZ8Eb9IhJDtJ7ZevOBOkSudLtKRgbbT7di8XV4KTa6HInKYp_CdeikaRYyEx8uoq2Tm2cpPRkDg_E/s1600/azealiaa.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="129" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjEKJ8jrdseTlgB9tQlBz4zdRXJGfyI_p6II7lo2wbb3UHcLYolDTMytwW-5zzANrZ8Eb9IhJDtJ7ZevOBOkSudLtKRgbbT7di8XV4KTa6HInKYp_CdeikaRYyEx8uoq2Tm2cpPRkDg_E/s320/azealiaa.jpg" width="320" /></a></div>
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Azealia Banks- '212' (above)</div>
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It is important to create a brand identity when producing a music video, magazine adverts and a digipak for many reasons. Firstly, it is something that can be recognised and ultimately associated with the product. For example, my brand identity is presented well, in the sense that it reflects the latest style and designs related to my musical genre, inkeeping with the urban 'feel'. The red lipstick featured throughout my products contrasted with the black and white shots used for the digipak and magazine advert in order to stand out, and be noticed and recognised by my target audience.</div>
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Playful: Below, the shot features Thea putting lipstick on at the beginning of the video. It intends to portray sexiness, in conjunction with the playful element of Thea sticking her tongue out to the camera, posing through a black frame. This is the initial creation of the brand. Also, it features voyeurism, again touching on Laura Mulvey's theory, where she believed that women 'being captured in this gaze are valued primarily for their ability to be looked at. This was the intention of blending the two camera shots using Adobe Premier Pro editing software- allowing for two shots of Thea to be seen, one connoting sexiness (applying lipstick), and the other connoting a more playful aspect.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYdMvz6UOskyUe_HJuXn65xN5pVD7a95oNiDGAUWhnznIkCuFFXMBr-g6IUIuap56CNWhIAZUs649H7rH6kh0aLj4U1MmddzBskLt4gcreweXk9cy4q8lk2psGLik6qBCYJ_XaK6-ZUr0/s1600/thea+frame.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYdMvz6UOskyUe_HJuXn65xN5pVD7a95oNiDGAUWhnznIkCuFFXMBr-g6IUIuap56CNWhIAZUs649H7rH6kh0aLj4U1MmddzBskLt4gcreweXk9cy4q8lk2psGLik6qBCYJ_XaK6-ZUr0/s320/thea+frame.jpg" width="320" /></a></div>
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Rebellious: Below, the shots feature Thea pulling her hood up in time with the beat of the track, thus using Goodwin's Synaesthesia of linking image with time of music, and Thea rolling a cigarette. The hood and cigarette both connote rebellion and non-conformist attitute to society. This creates a brand, something that can be recognised and associated with my musical genrem and ultimately, Thea, as she is the main focus, and only character within my video.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAl2shyphenhyphen5w7sHZIfpl9WPXPao6cTBIvkR5v7ogqs50TRfUzbIU9fYJo_nys_fpXQnngHO2-axHUK_VvAXR3qbGvK91ouG1fEEaQfxETuR7w8zwUB-3y_EmVtHMZbJcGvGFWOtj9YrtBNg8/s1600/thea+hood.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="129" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAl2shyphenhyphen5w7sHZIfpl9WPXPao6cTBIvkR5v7ogqs50TRfUzbIU9fYJo_nys_fpXQnngHO2-axHUK_VvAXR3qbGvK91ouG1fEEaQfxETuR7w8zwUB-3y_EmVtHMZbJcGvGFWOtj9YrtBNg8/s320/thea+hood.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5-CkQvIXHF19QHX4avl4ddGbGFUmp80RaWiSR-mxjWMBuVpLSZL_e0ovQa7hKyj1J0q1RiiWlOrimKT21b-bXRG_1HusBCEyZD6jPmuwa1Gb7KCBtbtLcbClHNPDkYSdUR5Ga23zSV7o/s1600/thea+rolling+fag.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5-CkQvIXHF19QHX4avl4ddGbGFUmp80RaWiSR-mxjWMBuVpLSZL_e0ovQa7hKyj1J0q1RiiWlOrimKT21b-bXRG_1HusBCEyZD6jPmuwa1Gb7KCBtbtLcbClHNPDkYSdUR5Ga23zSV7o/s320/thea+rolling+fag.jpg" width="320" /></a></div>
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Rebellion is also displayed in my magazine advert (Below, left) where Thea again, smokes a cigarette. The only visible colour is that of her lips, the bright red visual motif I have carried through my products. (Below, right) The front cover of my digipak, featuring only Thea's bright red lipstick conveying sex appeal.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix_KqKTkAQbu2sjMOcoFSvzpOLfxjLdY0mJ85W1Ae092FF8SjuZyIc_bSgXu38QazTLo9PxSTa-JsU5mdH4X4xB8Qk7uzmFMa3XLvvtrxC98FzLdkWgz-s8UWdfOeHojQv59b1LAVsj08/s1600/lips.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="108" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix_KqKTkAQbu2sjMOcoFSvzpOLfxjLdY0mJ85W1Ae092FF8SjuZyIc_bSgXu38QazTLo9PxSTa-JsU5mdH4X4xB8Qk7uzmFMa3XLvvtrxC98FzLdkWgz-s8UWdfOeHojQv59b1LAVsj08/s200/lips.jpg" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTMJ3GUOtFqnHRikITUfOnWwgIz5L2B58UEhf_ShshaQi1KQwcVPOzd4m3rvxn4LNpsu850ju8xWa2_kyvho5eIb1qUkhQIAonHPzKKGv8yaJA6Euixt84mpwGx6Ipd3CYzpctAGKl3oE/s1600/fag.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTMJ3GUOtFqnHRikITUfOnWwgIz5L2B58UEhf_ShshaQi1KQwcVPOzd4m3rvxn4LNpsu850ju8xWa2_kyvho5eIb1qUkhQIAonHPzKKGv8yaJA6Euixt84mpwGx6Ipd3CYzpctAGKl3oE/s320/fag.jpg" width="320" /></a></div>
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Fun: Below, Thea is featured pulling odd faces and unchoreographed dance moves. This adds an element of fun, an aspect of my video that adds to the overall brand, inkeeping with the redundant conventions of my musical genre.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5OOYpOGi5LO2XONrN-rGoFI9PAWTcEdlE9yXH-a8yXDCZMQ_H8WkwUJJkt8zMMzqdvUQgWnrXiz_jLIr864t-qnUzuJbJ2CanMkzBpgaqa1X5r1tJWWvMJOUhpUuDsmOnTaPtaDaAfZs/s1600/tha+face.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5OOYpOGi5LO2XONrN-rGoFI9PAWTcEdlE9yXH-a8yXDCZMQ_H8WkwUJJkt8zMMzqdvUQgWnrXiz_jLIr864t-qnUzuJbJ2CanMkzBpgaqa1X5r1tJWWvMJOUhpUuDsmOnTaPtaDaAfZs/s320/tha+face.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeDdCm5HiNspUQRsWafVsNi9zv_3F9uOARmaUEizBkjZEw1EnWAh2MbVhq24m253fw-V782CaCUiEb-MAFy3Am3mb-GrULdIqC-zOfEUwHsriFVMS2Wh_LiEiXSaG_XYo5peueA6yrg6Y/s1600/the+dance.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeDdCm5HiNspUQRsWafVsNi9zv_3F9uOARmaUEizBkjZEw1EnWAh2MbVhq24m253fw-V782CaCUiEb-MAFy3Am3mb-GrULdIqC-zOfEUwHsriFVMS2Wh_LiEiXSaG_XYo5peueA6yrg6Y/s320/the+dance.jpg" width="320" /></a></div>
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Below features my digipak, a shot of Thea that connotes fun and playfulness, using red lipstick again to add sexiness. Her nose piercing connotes rebellion, and a non-conformist attitude toward society. I decided to include the colour of her sweater aswell as her lips by using the history wand tool on Photoshop. The colour adds fun, inkeeping with the brand I have created.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr73sey2qtLO5zo5DM3bivMPPV3cfqGBmCo9oMFiV3C-Yqd6mlYnViLUeao6A2u1N-ZfmscOXur7pUKRJrsmZte4sl8IhCz5ns_zXaMmKT7ghybX82n_98Q4eaLtN2Q6MRvW5JbE_m0kM/s1600/thea+peace.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhr73sey2qtLO5zo5DM3bivMPPV3cfqGBmCo9oMFiV3C-Yqd6mlYnViLUeao6A2u1N-ZfmscOXur7pUKRJrsmZte4sl8IhCz5ns_zXaMmKT7ghybX82n_98Q4eaLtN2Q6MRvW5JbE_m0kM/s1600/thea+peace.jpg" /></a></div>
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Below- Azealia Banks' '212' video, unchoreographed dance moves connoting playfulness and fun, contributing to the brand of her video, similar to my own. Element of sexiness is also featured, as she is wearing shorts; revealing the majority of her leg.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj03f6OzHMKfyeS-IyXe96M4uguJkYMp5ca5unawAPjtOJ6RjNLDyMvmPrlurO6or9PfyfJ3gNiFshSU_U3muwdWwAZX7iOSTPRAiIS1ngPMk29-MjhXracEo6Zk5WnuW7T20-rtWZvkTk/s1600/azealia+dance.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="203" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj03f6OzHMKfyeS-IyXe96M4uguJkYMp5ca5unawAPjtOJ6RjNLDyMvmPrlurO6or9PfyfJ3gNiFshSU_U3muwdWwAZX7iOSTPRAiIS1ngPMk29-MjhXracEo6Zk5WnuW7T20-rtWZvkTk/s320/azealia+dance.jpg" width="320" /></a></div>
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Below- Rihanna's 'Rudeboy' video, featuring playfulness, fun, and sexiness with the use of bright colours (attire and background), revealing clothing, and provocative dance moves, mainly consisting of her lower region (bum).</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4k_lBMOcQLijUcN6GsqdFSFa5ynABV3AJkDU7vSaWSS97HPVF_j8IhbU_u1dLFnhw9DHx671R64sNy-zIfdPg7ZP_nf8fv5np9LkC9RWOgF2SP0Pef68avW9trcsA0ocBwUAew_tKyOo/s1600/rihanna.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="177" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4k_lBMOcQLijUcN6GsqdFSFa5ynABV3AJkDU7vSaWSS97HPVF_j8IhbU_u1dLFnhw9DHx671R64sNy-zIfdPg7ZP_nf8fv5np9LkC9RWOgF2SP0Pef68avW9trcsA0ocBwUAew_tKyOo/s320/rihanna.jpg" width="320" /></a></div>
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I decided to replicate this feature of The Male Gaze with Thea, in order to add redundancy and sexual appeal to my video, inkeeping with the elements of the brand. Below, the camera shot is a close up of Thea's bottom. She is wearing tight jeans, again adding to the sexual element of the brand. This shows intertextuality again, regarding the aspect of provactive dancing, which is a mimic of Rihanna's, however Thea's clothing isnt so revealing.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhvByq4L7KZ1JVy-n_YCCWRVcT4BEZUvLFky3UG3yAWgNH3sax0Pa4yeyQacWpdBWrfmweqN4Eqq9F4JaGOHWo0eGJsnc9RUy6lDXslKZL_0VVTg1QB-Ds9VPMmHLCSo3CuxeYIlIzr2I/s1600/thea+bum.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhvByq4L7KZ1JVy-n_YCCWRVcT4BEZUvLFky3UG3yAWgNH3sax0Pa4yeyQacWpdBWrfmweqN4Eqq9F4JaGOHWo0eGJsnc9RUy6lDXslKZL_0VVTg1QB-Ds9VPMmHLCSo3CuxeYIlIzr2I/s320/thea+bum.jpg" width="320" /></a></div>
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If my product were to go on sale, it would more than likely be placed in the urban/rnb section of a CD shop such as HMV. This is because the majority of the elements of the video and the song itself feature redundant conventions of this musical genre. It would ideally be promoted in a music magazine such as 'VIBE', as it appeals to my target audience more so than magazines such as NME and The Rolling Stones; the genre being the main cause of this, also the age and style of my model.</div>
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The locations of my products vary, for example- the shots for my digipak and magazine advert were taken on college grounds, in a wooded area. This was somewhat entropic, as this location bore no relevance to the genre of music, nor the style of costume my model was wearing.</div>
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Spetchley Woods- located next to college, in Worcester.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc2fGrbUwXC3qxWmjAHUowftIxw6vWzuahqoOo8ykSub_6hHANyB2Oah-bIJ4owgB9v_8OVpoFHvHd1Fc0bt1bzCh8qsw4gVJY9czOJxrmZD3TWRyZpNqFI-yjnkHqQ27-gxHm26XR2xU/s1600/spetch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc2fGrbUwXC3qxWmjAHUowftIxw6vWzuahqoOo8ykSub_6hHANyB2Oah-bIJ4owgB9v_8OVpoFHvHd1Fc0bt1bzCh8qsw4gVJY9czOJxrmZD3TWRyZpNqFI-yjnkHqQ27-gxHm26XR2xU/s1600/spetch.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwx3SJEZzU81szk3ZGM3sSNwYdhSqtTqz6ZQJxSB55AuO_resf3qRvYw7zb2irrmxW4DBmmfzPXCUgfp3lu2Iory7o1PcGgv_4IEct6FVdwHXvKuyAhIBcRsurzXgz_MKrdWtfDKmIHIg/s1600/thea+peace.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwx3SJEZzU81szk3ZGM3sSNwYdhSqtTqz6ZQJxSB55AuO_resf3qRvYw7zb2irrmxW4DBmmfzPXCUgfp3lu2Iory7o1PcGgv_4IEct6FVdwHXvKuyAhIBcRsurzXgz_MKrdWtfDKmIHIg/s1600/thea+peace.jpg" /></a></div>
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Shot of Thea taken in Spetchley Woods. The location is more likely to be associated with an indie/folk genre of music, not rnb/pop, allowing for it to become somewhat entropic.</div>
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Regarding props however, my model was featured in both my magazine advert and my digipak smoking a cannibis joint. This connotes rebellion and displays a non-conformist approach to society and legislation, (cannibis is illegal). It is also illustrative of the title of the track- 'Born To Fly'. I was intending to relate the word 'fly' to smoking cannibis, in a way of describing the effects of the drug. It was also a stylistic technique that I aimed to become associated with my model and in particular, the musical genre. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ-y0qxodK3dIe-ryY-Tmatlp7VESFCPxbyxreCkSFnVYCBcXBtCCwetgIqcwyQYAGSjnOPAPa_mdwS9esEyBYsQ1-fnIr7D0c2ewq29xJyFurcKy4KE4kKedxATqh1I7X2ROD03uqqDs/s1600/joint.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ-y0qxodK3dIe-ryY-Tmatlp7VESFCPxbyxreCkSFnVYCBcXBtCCwetgIqcwyQYAGSjnOPAPa_mdwS9esEyBYsQ1-fnIr7D0c2ewq29xJyFurcKy4KE4kKedxATqh1I7X2ROD03uqqDs/s1600/joint.jpg" /></a> -Taken from the digipak</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit9HcKm9K9kYVBaycDewp09hGQZcQC4KpBw7xURMDGUtVyRk-5FgKb-BfOTXB1b6wa93GmWM-CyUDaWB5qLGi7G8pGHhDV6NBuN7QvbKuuYulX9shLf4MG_XRU8oubudkCMldO0fTNULs/s1600/smoking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEit9HcKm9K9kYVBaycDewp09hGQZcQC4KpBw7xURMDGUtVyRk-5FgKb-BfOTXB1b6wa93GmWM-CyUDaWB5qLGi7G8pGHhDV6NBuN7QvbKuuYulX9shLf4MG_XRU8oubudkCMldO0fTNULs/s320/smoking.jpg" width="320" /></a> - Taken from the video.</div>
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<b><br /></b>Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com1tag:blogger.com,1999:blog-5116657009562557913.post-66322702665352280912013-03-08T12:00:00.000-08:002013-05-08T07:17:41.748-07:00Evaluation 1: <b>In what ways does your media product use the forms and conventions of real media products?</b><br />
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To begin my research and planning, I looked at various bands and artists within the 'contemporary rnb/pop' genre of music. I watched many videos from artists such as Nicki Minaj, Azealia Banks, Rihanna and Tanya Lacey to attempt to understand the themes and techniques used to reflect the genre. My main focal point was the use of humour, and quirky choreography. Jump cuts, and Synaesthesia were the key camera shots and editing techniques that I found within these videos, and felt it essential to incorporate them into my own video. The videos were also very playful, with a lack of narrative. In my video I decided to rule out a strong narrative, and encourage a more playful, entropic theme throughout.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpDtnMC6NAmvcwCn8n_zHDnu_QeGe1b4S8gJ8W5nXXB9y5QHwduGq3W2O3FIpmBSMyz6bdk9tkqNmU68DfcPfehlppvTyIsdTwopWo1Ru1YYhyphenhyphenLTLw8CmGJc4Q6k-wjWEn39co7qk2aj8/s1600/beyonce+bum.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpDtnMC6NAmvcwCn8n_zHDnu_QeGe1b4S8gJ8W5nXXB9y5QHwduGq3W2O3FIpmBSMyz6bdk9tkqNmU68DfcPfehlppvTyIsdTwopWo1Ru1YYhyphenhyphenLTLw8CmGJc4Q6k-wjWEn39co7qk2aj8/s200/beyonce+bum.JPG" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRm9RXMUF2sLpmsvN66tFQSD6TCkTUoOj9UmGklTXackbthQYNW2l_9v_6L-G04YklZvnKBFt1l-bONOX788LBdx4PGIhLCnfq02t3bixIqHIPAV1tnOzsQIXLVQmVQmCrc5yR5-QBcZg/s1600/beyonce+cleavage.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRm9RXMUF2sLpmsvN66tFQSD6TCkTUoOj9UmGklTXackbthQYNW2l_9v_6L-G04YklZvnKBFt1l-bONOX788LBdx4PGIhLCnfq02t3bixIqHIPAV1tnOzsQIXLVQmVQmCrc5yR5-QBcZg/s200/beyonce+cleavage.JPG" width="200" /></a> These shots of Beyonce convey Laura Mulvey's theory of Male Gaze. (Right) the camera focuses on her breasts, and (left) her bottom. Both her cleavage and upper thigh area are visible.</div>
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I decided to incorporate Male Gaze into my own video, here featuring Thea bouncing on a ball in the gym. There is no narrative structure, or reason behind this shot other than for the purpose of creating The Male Gaze- much like Beyonce (above). Her midriff is in plain sight, made visible by revealing clothing. The action itself of bouncing on a gym ball holds much sexual connotation.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHcFqiFTRi5zni-bffS4Lj6ab_s82z9EfWT-eqiBfygLytqXf16kbdxHPrLYt7N3pKLCkp1izyjAw3ikuOrNnLxoTqaGGk-JyIaLpvyHCMNgKxqVwguv-oqNlle_zAnWm-eaiEhdfzcmU/s1600/thea+bounce.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="138" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHcFqiFTRi5zni-bffS4Lj6ab_s82z9EfWT-eqiBfygLytqXf16kbdxHPrLYt7N3pKLCkp1izyjAw3ikuOrNnLxoTqaGGk-JyIaLpvyHCMNgKxqVwguv-oqNlle_zAnWm-eaiEhdfzcmU/s200/thea+bounce.jpg" width="200" /></a></div>
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Here features an extreme close up of Rihanna from her 'Rudeboy' video.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLJO9v3Byc0zcyKl5zgOjqQXqQlZsJSAS1iA-OiB-4Ob6_sfHOiOljxakxoCSzCiRisU09hednEnYyeC_dybrf5UmwV_8UiYnfXxIg6YxP-H-Bp5aSCzSbuIXe9M4KqUlEx5h1La24E7o/s1600/lips.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="117" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLJO9v3Byc0zcyKl5zgOjqQXqQlZsJSAS1iA-OiB-4Ob6_sfHOiOljxakxoCSzCiRisU09hednEnYyeC_dybrf5UmwV_8UiYnfXxIg6YxP-H-Bp5aSCzSbuIXe9M4KqUlEx5h1La24E7o/s200/lips.JPG" width="200" /></a></div>
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Above, Rihanna's mouth displays a pout that represents attitude, as if snarling at the camera. Her red lipstick creates a visual motif- something which inspired and encouraged me to use in my own video.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitt_JUANEuCQ6EjvUbaaMfYd_R0Xn2YcGhyphenhyphenhg1k5-pTjCeVZQY_WvEjSM8kS81way_dPeWN-VAO1FV4rf9KdZxqrA5LKbIoOweooGz3HdrGBrEwsqlXJTBnE1UtNbwMA4xJJYsan7MzJM/s1600/lips.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitt_JUANEuCQ6EjvUbaaMfYd_R0Xn2YcGhyphenhyphenhg1k5-pTjCeVZQY_WvEjSM8kS81way_dPeWN-VAO1FV4rf9KdZxqrA5LKbIoOweooGz3HdrGBrEwsqlXJTBnE1UtNbwMA4xJJYsan7MzJM/s1600/lips.jpg" /></a></div>
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Taken from my digipak, Thea's bright red lips contrast with the black and white edited background in order to make them stand out. Rihanna's snarl/pout (above) connotes attitude, and I have decided to incorporate this redundant feature of an rnb/pop video into my own video, displaying Thea's nose ring which connotes rebellion and attitude. It also portrays fashion, style, and sex appeal- much like Rihanna's.<br />
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Here, a shot from Azealia Banks' '212' video features black and white editing, and an extreme close up of her mouth. I decided to replicate this type of shot, displaying intertextuality, and portraying the 'urban' feel I had initially wanted to achieve during the planning stage, however decided to take close up shots as opposed to extreme close up shots. I thought it was a stylistic technique that adds variation to the colour scheme of the video, creating a sense of simplicity and stark contrast to other colours.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGxgEK2IIJaHj-MGbr9TQoBxJL4mejlat0OQLsggqQQ19XPa5aelLejgcFjIdvCcLb-69Hn3NpQd_eEksYZbVH5rQCPFIjmnHWYAY55iVmNnFIQFuDIjxcStg7tNXJfCQZoFQXaGhIxvE/s1600/azealia.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGxgEK2IIJaHj-MGbr9TQoBxJL4mejlat0OQLsggqQQ19XPa5aelLejgcFjIdvCcLb-69Hn3NpQd_eEksYZbVH5rQCPFIjmnHWYAY55iVmNnFIQFuDIjxcStg7tNXJfCQZoFQXaGhIxvE/s200/azealia.jpg" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5U6WPc29dzmsJS3Ve56CWiojDmQHm9FP-nk46nGIclJ0l4OMr0KmKes_VlB5ldAwq9o1ScNC1D7V8eoPoyQmYPNMUjgXnFLGk0JfEBVJ0gTtvw8T1qzJilnBIra6YgWmxpjF4DzRDOSI/s1600/pulling+face.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="149" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5U6WPc29dzmsJS3Ve56CWiojDmQHm9FP-nk46nGIclJ0l4OMr0KmKes_VlB5ldAwq9o1ScNC1D7V8eoPoyQmYPNMUjgXnFLGk0JfEBVJ0gTtvw8T1qzJilnBIra6YgWmxpjF4DzRDOSI/s200/pulling+face.jpg" width="200" /></a></div>
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Within these videos I found that colour is a significant feature. Bright colours that 'pop' out of the screen, contrasting with black and white edited shots were redundant of my genre, and in order to make my own video relevant, I decided to incorporate both colour techniques into my own video and digipak/magazine advert. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrBdFg2OrgQlhlLnL0eAVkhNtKC9ZjiuNepMvoi6ZNy7wLUGoy2U6adQRns_qEB7pPt8XjBstmhOEzedpdJBnWcwJ7xuSG6eheNckXt1N7LBZTTiM4-fnOr5rWo7HGgUfzUgO0iQDCb4g/s1600/rihannaaa.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrBdFg2OrgQlhlLnL0eAVkhNtKC9ZjiuNepMvoi6ZNy7wLUGoy2U6adQRns_qEB7pPt8XjBstmhOEzedpdJBnWcwJ7xuSG6eheNckXt1N7LBZTTiM4-fnOr5rWo7HGgUfzUgO0iQDCb4g/s320/rihannaaa.jpg" width="320" /></a></div>
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Above, Rihanna's video is bright and colourful, also very redundant of her musical genre, adding a playful theme, connoting fun. Rihanna's clothes are also bright, vivid colours. I felt it important to replicate this image with Thea within my own video.<br />
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See below- Thea wears bright attire, inspired by the bright colours used in Rihanna's video. In addition, the background of the shot features an orange fire escape. This provides a bright colour to replicate Rihanna's shot above, and provides an urban feel, portraying 'city life'. I did however decide to position the camera at a slanted angle, as I felt this would help create even more of an urban feel, in the sense that the shot wasnt 'clean cut'. This is entropic of this particular music genre, as like Rihanna's, the majority of rnb/pop videos look clean cut, displaying aspects of symmetry and steadiness of a camera. The shot of Thea represents more of a hip hop genre.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirWucZZ-uU6JVmg8UMSmFDIs9vNNzZxu3t6xPgbkKn24d9D00bTnNMXP_KTnpVr_t6jrloLtKLqkcDivHzFqa4QOYUnJuqWA3i1TM3VUnbrOjBYpz3QpsK6LVq8NgCfbG1oHJYz0iB04c/s1600/thea+orange.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirWucZZ-uU6JVmg8UMSmFDIs9vNNzZxu3t6xPgbkKn24d9D00bTnNMXP_KTnpVr_t6jrloLtKLqkcDivHzFqa4QOYUnJuqWA3i1TM3VUnbrOjBYpz3QpsK6LVq8NgCfbG1oHJYz0iB04c/s320/thea+orange.jpg" width="320" /></a></div>
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This shot below is taken from urban/hip hop group, NDubz. It shows aspects of urbanity and 'city life', aswell as using a slightly slanted camera angle for a somewhat rougher, less clean cut look.<br />
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The colour scheme portrayed in all 3 of my products include black and white editing. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGt_SPm36PiJVRv9i0jIqVXGWkfneEMJrYqKq4q5niGgd1W103x8d0XMTLmFdXbfiRnuWzkHZNqmUujqY1unNTi7eGlkLRVL91muFnTr4EcIxeVWLKVDTPHIcTIomhdCm0imTJOkTbpLI/s1600/final+digi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="289" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGt_SPm36PiJVRv9i0jIqVXGWkfneEMJrYqKq4q5niGgd1W103x8d0XMTLmFdXbfiRnuWzkHZNqmUujqY1unNTi7eGlkLRVL91muFnTr4EcIxeVWLKVDTPHIcTIomhdCm0imTJOkTbpLI/s320/final+digi.jpg" width="320" /></a></div>
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Digipak</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE5Njp4IfvutKqLDEv05PE0gqiMnprqLA3iaKERUsmhSD9XfEVRz-gQSkMm4bN7S5ae06eczkAjwHaeg8uMsHccE4u77sWeWYuuDoNay5PINPNQs8CaKDycJFLGPwp7Ny3bfTkACZ7U-o/s1600/final+advert.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE5Njp4IfvutKqLDEv05PE0gqiMnprqLA3iaKERUsmhSD9XfEVRz-gQSkMm4bN7S5ae06eczkAjwHaeg8uMsHccE4u77sWeWYuuDoNay5PINPNQs8CaKDycJFLGPwp7Ny3bfTkACZ7U-o/s320/final+advert.jpg" width="320" /></a></div>
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Magazine Advert</div>
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Style features of my digipak, video and magazine advert include the glamorisation of smoking, which connotes rebellion and and a desire to be non-conformist with the laws of society. The informal font creates an urban feel to the video; connoting youth and the modern generation, a clear lacking of authenticity, and an attempt to create an individual look. Regarding the lack of authenticity, theorist, Lyotard, discussed the death of the meta-narrative; the notion that originality is dead, everything is a replica of something already produced, and there is a significant lack of meaning. I believe I have incorporated this into my products, as they do not display a narrative. It is intertextual, and simply a copied version of already-established videos.</div>
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The colour of the font also supports this, as it is clearly bright pink- connoting youth again, aswell as showing some female dominance within the musical genre, and in particular, these media texts that I have created.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-6LAVIJkTMSHQDVp2Agq8scK86jPFYl350t1z1MEEWdM4xU8ay3dlN9vsyPn17JCwbEfPzwUfnd8I0pdP2SbnZ_tE-SCprNqMvW_ZZlJ7Lk6n44kxYrj5fhtRSNSJ_8a3z5ga5Mc-dV0/s1600/feeback+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-6LAVIJkTMSHQDVp2Agq8scK86jPFYl350t1z1MEEWdM4xU8ay3dlN9vsyPn17JCwbEfPzwUfnd8I0pdP2SbnZ_tE-SCprNqMvW_ZZlJ7Lk6n44kxYrj5fhtRSNSJ_8a3z5ga5Mc-dV0/s400/feeback+1.png" width="332" /></a></div>
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Nicholas Abercrombie's theory entailed the exploitation of genre conventions, and the economical benefits of reusing props, costumes, sets etc. I have certainly displayed this within my media texts, as the model's attire lacks extravagance, and all costumes belonged to her already- I did not have to purchase new attire for the shoots. </div>
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<span style="text-align: left;">Costume is an extremely important feature in music videos of the 'contemporary rnb/pop' music genre. I ensured that my model's attire was similar to the artists within my genre. I discovered that as both the artists and their fans wear bright clothing (often revealing), thus deciding to ask my model to wear bright clothing. Regarding the 'revealing clothing', there were some shots within my video that were intended to represent the Male Gaze, a theory devised by Laura Mulvey. These shots were undoubtedly redundant of my specific music genre, despite the narrative behind it being entropic. (Medium Close Up shot of my model working out in the gym...Male Gaze is evident as the camera focuses on her midriff). Mulvey also suggested that the narrative of a video was more likely to follow narratives centred around male desires. The female form is a male desire, hence why I decided that using Male Gaze would be so beneficial.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHeumc4gra3skQvoOx_w7_6S-qNTofnoUMkf8feJAkKzk1Nqb9ibmADCwPKCmTZ6YuV5oboRYPSZgZCe92vJLR_c3esQILXUcM5okTBdy3aMTdT0aje82xL6OEtadUsOhPNN3OIU8hUls/s1600/male+gaze.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHeumc4gra3skQvoOx_w7_6S-qNTofnoUMkf8feJAkKzk1Nqb9ibmADCwPKCmTZ6YuV5oboRYPSZgZCe92vJLR_c3esQILXUcM5okTBdy3aMTdT0aje82xL6OEtadUsOhPNN3OIU8hUls/s320/male+gaze.jpg" width="320" /></a></div>
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A specific shot in Azealia Bank's music video for '212' features a dance that was not choreographed. It was quirky and playful- two themes that I aimed to use in my video. (13-15 seconds in).</div>
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I replicated this type of dance in my video, which I also edited in black and white. Steve Neale's genre theory of repetition and difference is relevant to my video, as I aimed to copy the style and editing technique, however, I didnt wish to use it as a main feature. The shots where my model dances in this way are very short clips that display Synaesthesia, a term coined by Andrew Goodwin, who saw the importance of linking the time of the beat with the camera shots, aswell as lip synching, which were things I intended to incorporate into my video from the early stages of planning. <br />
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My video- Tanya Lacey's 'Born To Fly'. Lip Synching is evident throughout my music video, similarly to Azealia Banks' '212'. <br />
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It is crucial that genres have to repeat certain conventions in order to be successful, as it essentially brands the video, allowing the audience to associate it with other videos, thus increasing popularity and eventually, sales. I have repeated conventions such as the unchoreographed dance moves, black and white editing, and a visual motif of red lips aswell as bright clothing and use of Mulvey's Male Gaze in order to allow my audience to relate videos using these conventions. I decided against, however, repeating all conventions of my music genre, as I felt the audience would get bored with the redundancy of the visuals within the video. I decided to create a video that lacked any strong form of narrative, to ensure that the audience would not know what shot would come next, allowing it to be somewhat unpredictable; therefore entropic. <br />
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The effect of entropy on the audience is significant, as despite many elements of my video being redundant of the genre, certain entropic elements add a sense of the unexpected. I wanted the audience to feel as though the video is perhaps unpredictable, in the sense that they can pick up on the synaesthesia, but unknowingly anticipate what the next shot will entail. For example, some of the <br />
filming took place in a local gym. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGr3wTFMIrDyGnPv6y34Zia-Lqnpc8cKESMGjF2LnniVtTb7XP-bC5ZFarpUSvOpI20IL5vw0WWyZQmwj7rPNoB1NbB8q7w8rLXvEaKVRa1lgdIDl16pjto2oic_caroBcnT3BEfsSkAU/s1600/nunnery.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGr3wTFMIrDyGnPv6y34Zia-Lqnpc8cKESMGjF2LnniVtTb7XP-bC5ZFarpUSvOpI20IL5vw0WWyZQmwj7rPNoB1NbB8q7w8rLXvEaKVRa1lgdIDl16pjto2oic_caroBcnT3BEfsSkAU/s200/nunnery.jpg" width="200" /></a> <---- Nunnery Wood School. The Gym is located inside.</div>
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This is a somewhat entropic location to shoot a contemporary rnb/pop music video. The shots purposely look out of place, fitting with the idea of a lack of narrative. I add redundancy by using lip-sync, a very common element of videos from this genre. <br />
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Another way in which I created an entropic twist to the video is by using stop-motion.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaczGKTkkm4TEyDkoEREFczufb18VH1KyJM-zB2nVNquJ3WftXI8tvWUXPqNRr73Bz3BzreGbj0Jy9ZRP7QfdR22cd_n7ZIEa5XSxADF0mkaRLXZ7GEwTIF9r2Jic56ERFRcqCnJ8dsg4/s1600/stop+motion.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaczGKTkkm4TEyDkoEREFczufb18VH1KyJM-zB2nVNquJ3WftXI8tvWUXPqNRr73Bz3BzreGbj0Jy9ZRP7QfdR22cd_n7ZIEa5XSxADF0mkaRLXZ7GEwTIF9r2Jic56ERFRcqCnJ8dsg4/s400/stop+motion.png" width="400" /></a></div>
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I created a stop motion sequence consisting of cupcakes being individually iced, spelling out the title of the song. It is illustrative of the lyrics, and the shot is synaesthetic. This is both redundant and entropic, as despite being illustrative, the shot looks out of place. I intended for this, as I felt it was important to create both senses of redundancy and entropy, without the final sequence of stop motion becoming amplific. Kate Nash, an indie/pop artist produced a music video that was both illustrative and entropic too.</div>
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Kate Nash- Foundations. This features a link between visual image and lyrics, but is not coherent with the narrative of the story behind the video- thus being a deteriorating relationship between boyfriend and girlfriend. It adds comic effect, something I did not directly wish to incorporate into this specific part of the video, but have used as a concept throughout my video and digipak.</div>
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"You said I must be sucking on so many lemons, because I am so bitter"</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3hIuul-k45UgMESSu9NRaLz7f0HdadpjGttK2Zk4fsX85TTUJHLfBFzD2ISDaLPREZCfSrMyvTieH9rH9HrrcYRzkJCX6uVVwQIswceQ6VgbFixdy6l8dLvlB6ttgRlTa7VJh7_LSOeM/s1600/lemoms.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3hIuul-k45UgMESSu9NRaLz7f0HdadpjGttK2Zk4fsX85TTUJHLfBFzD2ISDaLPREZCfSrMyvTieH9rH9HrrcYRzkJCX6uVVwQIswceQ6VgbFixdy6l8dLvlB6ttgRlTa7VJh7_LSOeM/s320/lemoms.jpg" width="320" /></a></div>
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I have stuck to the initial idea of creating a video without a strong narrative throughout my video, despite embellishing the original plans of shot lists and storyboards. I feel that sticking to this concept allowed for both originality and creativity, without becoming either completely redundant or completely entropic. I aimed to create an auteuristic element, as I carried this notion throughout the video.<br />
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<span style="text-align: center;">If I were to challenge the redundant conventions of a pop/contemporary rnb music video, it would ultimately lose value and appear too entropic- tainting the perception of it as a whole. The comic effect, quirky style, and added 'urban feel' allowed me to create a video that lay somewhere between redundant and entropic; fitting properly into neither category, in order to develop a balance between predictability and totally random. </span><br />
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Another way in which I have allowed my video to display originality is through the use of camera shots. For most of which we utilised the camera tripods, but for some shots we felt it necessary and beneficial to use hand-held, in order to create a rougher, urban feel to the video, innkeeping with the typical conventions of the genre.<br />
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I took many stylistic techniques from Azealia Banks' 212 video, in particular, the comic effect.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG7uPYTejEp4-5dYpOIbSNMruN7EJC1rYmxlN_byGbORSHiTLGNoeAAstxJnnLopg4A-pQH6r338-tGvYuISmL7cwe8hbFaIm6iX1EMaTdOfhtK2Jv4ND_Ukc03n5Fg36uSHdRLsN1DnE/s1600/thea.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhG7uPYTejEp4-5dYpOIbSNMruN7EJC1rYmxlN_byGbORSHiTLGNoeAAstxJnnLopg4A-pQH6r338-tGvYuISmL7cwe8hbFaIm6iX1EMaTdOfhtK2Jv4ND_Ukc03n5Fg36uSHdRLsN1DnE/s320/thea.png" width="320" /></a></div>
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Here, I have asked Thea to pull various faces, for the simple reason of adding humour to the video. It is fairly redundant, but adds a quirky edge, which I intended to create from the early stages of planning. The black and white edit, and slanted camera position add the urban feel to the video that I required. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMPOzgZ0F4pCTLSAKZfZBsBAZzcIJOQTlud3Uv8w73s10GeiPcUFySZgASXeTLe6xac7KXDn0YE8GBq5aJl42AspjHaf1CkgitQkDl23bi3j_W0bV6PYq0VI_sOeDX2PVJsh3pMKy_2fE/s1600/thea+mouth.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMPOzgZ0F4pCTLSAKZfZBsBAZzcIJOQTlud3Uv8w73s10GeiPcUFySZgASXeTLe6xac7KXDn0YE8GBq5aJl42AspjHaf1CkgitQkDl23bi3j_W0bV6PYq0VI_sOeDX2PVJsh3pMKy_2fE/s320/thea+mouth.png" width="320" /></a></div>
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This pose connotes seduction, and adds a sexual theme to the video, inkeeping with the age and nature of my target audience, considering their age and preferred musical genre. The lips in general hold a connotation of seduction, thus being a reference to sex, and I have carried this throughout my ancillary texts and video in order to address my audience and add redundancy. The male gaze was motivated by Freudian ideas of sexual desire and so coded women as sexual objects in a voyeuristic and fetishistic manner. Lipstick is a known fetish for men, and clearly the fact that Thea is female encourages the male gaze. I feel adding the visual motif of red lipstick enables my video to appeal to men in this manner, and women would see the lipstick as an element of fashion/style, enabling my video to appeal to them too.</div>
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<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com3tag:blogger.com,1999:blog-5116657009562557913.post-35786359782034411652013-03-04T01:59:00.003-08:002013-03-06T08:05:43.868-08:00Final Draft- Completed Music Video<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/cnCxPbXkkr4" width="560"></iframe> Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-71821963785622798852013-02-05T03:40:00.000-08:002013-04-03T06:07:41.248-07:00FilmingWe began filming Tuesday 29th January. We booked out the HD Video Camera, 2 tripods and a light reflector disc, and began shooting at the Nunnery Wood Complex. We gathered a total of 4 minutes of footage, which we are currently editing and cropping. We found that by leaving the camera running for longer, we would have more to crop and add to the video. We filmed Thea using different pieces of gym machinery, such as the cross trainer, the treadmill, the weight bench and various muscle strengthening machines. We also filmed Thea practicing her punches, to in-keep with the boxing narrative of the video. Kiah and I have however decided to eliminate the boxing narrative to an extent, as filming in a boxing ring was not possible, as we were turned away from 3 different boxing ring locations. We filmed Thea jogging in a tracksuit alongside the pond by County Hall.<br />
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We also managed to shoot Thea dancing, which is in-keeping with the genre of the music. We will edit those shots with Synaesthesia in mind, achieving beat and shot synchronisation, which is also in-keeping with the style of pop/contemporary rnb genre. It is now February 5th, and we do have some filming left to do. We need footage of Thea wearing red lipstick, lip-syncing with the music. These shots will be Extreme Close Ups. I also have to perform the stop motion technique that we are using. I have booked a DSLR camera out for Wednesday, and will complete this by Thursday afternoon; when I return the camera. Once we have done this, we should have all the footage we need to complete editing for the deadline.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-75006461490771180052013-01-25T03:00:00.000-08:002013-01-28T01:17:44.380-08:00Location ChangeAfter contacting the boxing rings numerous times regarding using their location in our shooting, we were denied access. On Friday 25th January, Kiah and I went to The Nunnery Wood Sports Complex, in hope that we could use their gym facilities as a last resort. We were granted access by the manager, Alan New. We have a slot booked for Wednesday at 12.30, 30th January. We will use the gym facilities they have available, however they do not have a punch bag. We will improvise, and use slow motion shots of Thea punching with boxing gloves, to maintain the theme of boxing. In effect, the drastic location change has worked in our favour, as now, we are able to film Thea using other gym machinery, such as treadmills and cross trainers, as well as weight lifting, to keep in sync with the narrative.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-74525266213626252632013-01-21T01:53:00.001-08:002013-04-03T05:52:06.623-07:00Shot List<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ4uEGj3g2-3EIBiF1na092v2REZdwngpQhOCPiLttRa_aDf6J2s4ze_fN25HybIVY1jrDMFVYmvGatokVGuhPlC5qF41DCzbKw8L9RderhkITWXdUjccXXjBRt38-tv5MxV6b51Cj66I/s1600/Capture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ4uEGj3g2-3EIBiF1na092v2REZdwngpQhOCPiLttRa_aDf6J2s4ze_fN25HybIVY1jrDMFVYmvGatokVGuhPlC5qF41DCzbKw8L9RderhkITWXdUjccXXjBRt38-tv5MxV6b51Cj66I/s640/Capture.PNG" width="554" /></a></div>
<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-44373135844233045722013-01-21T01:25:00.002-08:002013-01-21T01:37:41.571-08:00To Do List- Upload storyboards and shot list to blog.<br />
- Contact Alan New regarding location (gym).<br />
- Obtain a camcorder and tripod.<br />
- Begin shooting.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-43412886003889877942013-01-21T01:15:00.000-08:002013-01-21T01:38:14.116-08:00Discussion and PlanningKiah and I have decided to utilise Nunnery Wood gym instead of an external private gym, as we have been unsuccessful in obtaining filming time in any of the boxing rings we have contacted. Nunnery Wood Sports Complex does not have a punchbag, but Kiah and I have boxing gloves (props) and feel that we can make it work by improvising with these. I will contact Alan New, the head of the gym, in hope that he will allow us to use the location to film some of our shots. I am likely to go directly to the complex, as it is near college grounds and ask him today at some point.<br />
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NEW IDEAS- we could film Thea practicing punching and ducking, then edit the shots to make them slower, fitting with the beat, thus keeping to our aim of creating Synaesthesia in our video.<br />
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TIME MANAGEMENT- The weather at the moment is currently very bad, as there is alot of snow and ice, making it difficult for Kiah and I to reach our locations, and making it impractical to shoot our video. We are yet to start filming, but thanks to the shot list we have created, we are going to be able to shoot fast and efficiently, once we obtain a camcorder and tripod. There are several shots we can do on college grounds, as planned, however the snow in the background will tamper with the narrative of our video (it's not supposed to be snowing!), however we shall have to make do, and begin filming ASAP.<br />
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The ECU's can be done in college, near Spetchley Woods, as planned, and in order to create the red-lip motif for our video, we will have to shoot all shots with different lyrics at one time, in order to make good use of the limited time we have.<br />
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<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-74747620849901154082013-01-07T01:15:00.002-08:002013-01-28T01:18:10.737-08:00Animatic FeedbackI posted the animatic video onto our facebook page, and are currently awaiting responses.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivD3fpS9ojlY73HHZkkB4tsOdfF23MNPB3574iGk0IuRQlzsE1LQ66vmQC8UxGLgYK966m2kTq68wK8o0tqaK9hpZ1cGH88dMfYP6JlOD_yvEDYAY3xVAQfOcf0dj-ZGOsBpH0G2r9sDQ/s1600/Capture.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="474" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivD3fpS9ojlY73HHZkkB4tsOdfF23MNPB3574iGk0IuRQlzsE1LQ66vmQC8UxGLgYK966m2kTq68wK8o0tqaK9hpZ1cGH88dMfYP6JlOD_yvEDYAY3xVAQfOcf0dj-ZGOsBpH0G2r9sDQ/s640/Capture.JPG" width="640" /></a></div>
<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-53050437902376981202012-12-24T05:21:00.003-08:002013-02-05T03:42:19.495-08:00PropsThere are many props we require for our video.<br />
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# Costume- different outfits (max.3) for our model, most of which she will provide herself.<br />
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# A beanie hat/snapback cap- I have both already.<br />
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# Lipstick- I have a variety of lipsticks we are able to use.<br />
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# Make-up- We wont be using theatrical make up for example, just simple day-to-day make up which the model will already be wearing.<br />
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# Footwear- Either the model will be wearing appropriate footwear (pumps, trainers etc), or Kiah will lend her some for the shoot.<br />
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# Boxing Gloves- Kiah has a pair of boxing gloves that we can use for the shoot.<br />
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# Boxing Equipment- Providing we have full access to a boxing ring/gym, we will find all essential boxing equipment already there, with the exception of the boxing gloves and tracksuit which either me, Kiah or Thea will provide and have ready beforehand.<br />
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# Dog- One of our shots features our model walking a dog alongside a canal. Kiah has allowed us to use her dog for this shot.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-87690987781468570492012-12-24T05:15:00.000-08:002012-12-24T05:15:13.830-08:00Cost of The Video#With use of the college media equipment (cameras, tripods, green screens), we are able to create the music video without spending a lot of money, however, we are unsure whether the boxing ring we are hoping to use as a shoot location will require some cash in exchange for their provision of facilities. Kiah and I have discussed this, and as the location is essential to our shoot, we are willing to split the costs of boxing ring-rent equally. <br />
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#Driving to certain locations such as the canal in worcester will cost us only in petrol, and Kiah and I are both happy to drive when necessary.<br />
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#The cupcakes and icing we plan to use for our stop motion during the video will cost under £2, so again, we will equally split the overall costs.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-49929674541867318362012-12-18T04:22:00.001-08:002012-12-20T03:46:45.581-08:00ChoreographyWe have discussed asking someone to create some dance choreography for our model. Bry is a college student and is able to create a short routine for our model.<br />
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<br />
Rihanna's Rudeboy video features choreography that we are keen to take inspiration from.<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/e82VE8UtW8A" width="560"></iframe><br />
<br />
Also, Missy Elliott and Ciara's video '1,2 step' features dance moves that would look good in our music video. Although this genre is typically hip hop, the dance moves are relevant to our music genre; contemporary rnb/pop, as they have an urban edge.<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/iBHNgV6_znU" width="420"></iframe>Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-32948765331883242672012-12-18T03:28:00.001-08:002013-04-03T05:45:19.415-07:00AnimaticOn Friday 14th December, we began creating drawings for the animatic. As of today, we have thus far taken 9 photos ready for editing. We have nearly completed all animatic drawings and will have uploaded all pictures and finished editing by Thursday 20th December.<br />
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Tuesday 18th December- We finished the drawings, and took photographs of the animatic shots. The total amount of footage is 57 seconds. This includes 2 verses and the chorus. We aim to upload and edit the remaining photos tomorrow, Wednesday 19th December.
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This is the final product of our animatic. The total length of the animatic is 1 minute and 11 seconds, 14 seconds longer than we orignally planned. It was uploaded on Thursday 20th December- as planned.<br />
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There is a specific motif carried through our animatic, and soon to be carried through our video. We aim to focus on the mouth of the model, in particular, her lips. We plan to use different colour lipsticks to draw attention to the mouth, thus creating a star persona for our model. It is something she will be recognised for, and the audience will see that we have used this technique on purpose. <br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/5VSsoXpDYpM" width="420"></iframe><br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-71041944296377190792012-12-12T07:32:00.000-08:002012-12-24T05:07:00.345-08:00Planning: Location<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">12/12/12</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">We require a boxing ring as the location of our music video.</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">I contacted a Boxing Gym in Worcester regarding filming access to their indoor boxing ring.</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">The manager requested that we ring again closer to the time to discuss this, after the Christmas period.</span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Box Fitness Worcester: <span style="background-color: red;">01905 611 399</span></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">I contacted another Boxing Venue called Worcester City Amateur Boxing Club.</span><br />
<span style="background-color: red; font-family: Arial, Helvetica, sans-serif; font-size: 14px;"><span style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;"> 07764 166279</span> </span><br />
<span style="background-color: red; font-family: Arial;"></span><br />
<span style="background-color: white; font-family: Arial;">There are a few other locations that we require for filming. They are easy to access and do not require permission, however a Health and Safety check will be mandatory to ensure there will be no damage to ourselves or the equipment we need for filming.</span><br />
<span style="font-family: Arial;"></span><br />
<span style="font-family: Arial;">LOCATIONS:</span><br />
<span style="font-family: Arial;"></span><br />
<span style="font-family: Arial;"># Boxing Ring.</span><br />
<span style="font-family: Arial;"># Spetchley Woods near college grounds- a brick wall covered in graffiti set behind a fence.</span><br />
<span style="font-family: Arial;"># Canalside, Worcester City. </span><br />
<span style="font-family: Arial;"># Bridge near Canalside, Worcester City.</span><br />
<span style="font-family: Arial;"># Classroom with a Green Screen (Our media room).</span>Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-56756665538747624992012-12-12T07:25:00.000-08:002013-04-03T05:35:03.295-07:00Planning: Storyboard12/12/12.<br />
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Kiah and I have discussed the rough draft of the storyboard we have created. We have decided to mix entropy and redundancy, in regards to a narrative.<br />
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#The model in our video will be a female boxer, miming the lyrics at certain stages of the song, looking directly at the camera, with some choreography in scenes.<br />
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# She will have 2/3 different costume changes.<br />
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# The narrative behind the video will feature boxing and running (providing we have access to a boxing ring).<br />
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# We will use synaesthesia during some verses and the chorus to fit the beat of the song.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-55901507150391719452012-12-11T03:41:00.000-08:002012-12-24T05:10:16.902-08:00Planning- Discussion11th December- Kiah and I discussed the concept of our music video, and began creating a storyboard to choose which kind of shots we would like to use for it. We discussed the following:<br />
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# Model- previously discussed. We are using Thea.<br />
# Costume- we decided on bright clothing.<br />
# Props- Boxing gloves, dog, cupcakes.<br />
# Locations- Canal side, possibly a boxing ring, Spetchley woods, inside media classroom.<br />
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We discussed the idea of using stop motion within our video. 'Born to Fly' is the title of track we are using, and as the chorus begins, we are toying with the idea of using cupcakes with icing and single lettering of 'Born To Fly'. We have practised using stop motion before, and feel it would be a beneficial technique for our video.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvGIChorHIBt5IfWu029_vgTKNXPB_z1C6L1j5PUJ4qZPLBvT5hp01lQU3rqicwurka3Pyfet4lKGWn3XGhTE0fwQLBtwXTe2wHV5ruWd4NJ8x7qKwVhYgB5Xh-zSB_sEv5CQS3lKhTE4/s1600/cakes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvGIChorHIBt5IfWu029_vgTKNXPB_z1C6L1j5PUJ4qZPLBvT5hp01lQU3rqicwurka3Pyfet4lKGWn3XGhTE0fwQLBtwXTe2wHV5ruWd4NJ8x7qKwVhYgB5Xh-zSB_sEv5CQS3lKhTE4/s320/cakes.jpg" width="320" /></a></div>
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We intend to remove the icing from these cupcakes which can be purchased at Tesco, add our own icing individually, and take many shots to create Stop Motion technique. After each cupcake has been individually iced, we will use a black icing pen to spell out 'Born To Fly' over the cupcakes.</div>
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This is a stop motion video of cupcakes being made and iced. From 1 minute 49- I want to copy this action, but add lettering to the icing with the use of stop motion, from start to finish.<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/-CTe_EXYbqM" width="560"></iframe><br />
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MOTIF- we have discussed using a motif, something the model can be recognised for. This will be created through Extreme Close Up shots (ECU's) of her mouth whilst she lipsings to some words of the song. These shots will be short, probably lasting no longer than 3 seconds (maximum), and we will change her lipstick/lipgloss accordingly to her outfit, ensuring she maintains a redundant contemporary rnb/pop singer-style. <br />
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CHOREOGRAPHY- we have briefly discussed choreography, and have contacted a friend of Kiah's to help with the creation of a short dance routine. <br />
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<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-51965716658977860942012-12-11T03:30:00.002-08:002013-04-03T05:29:05.766-07:00PlanningCostumes, Props, Models, Locations.<br />
Shot lists, Storyboard, Animatic.<br />
Focus Group, Audience Research.<br />
Technical Practise.<br />
Development of the concept.<br />
Time Management.<br />
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20th DECEMBER DEADLINE.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-91624380518129557302012-12-03T01:15:00.005-08:002013-03-28T04:42:13.321-07:00My Magazine Advert<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQwogKlIq_cWcxMkLhnIkb12kC6DAags63N2gSVfCGZUNkMRAiDhyphenhyphenWGPPjFsSCAKTroUcxiYVF9TeRFFxVH0JLC6BjQK2Clo1FQvvCQNwNm7QRYJPeRWNZGkWt1-HynYxy84aQF1HVe68/s1600/final+advert.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQwogKlIq_cWcxMkLhnIkb12kC6DAags63N2gSVfCGZUNkMRAiDhyphenhyphenWGPPjFsSCAKTroUcxiYVF9TeRFFxVH0JLC6BjQK2Clo1FQvvCQNwNm7QRYJPeRWNZGkWt1-HynYxy84aQF1HVe68/s640/final+advert.jpg" width="640" /></a></div>
<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-75647534419400816072012-12-03T01:15:00.003-08:002013-01-30T01:21:33.604-08:00My Digipak<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDW9tJZEdfkiDH0i4c1vPMDhKXvWwZQ6qn-zOB6SdstvWdGA27YtzrtCQ_CGi-NJ3gccDrkAjl0vrcj41AkfXhvrkCkK6KBtabS43_B1438OgTxVthH4dMfuy2DiS6veOmsOWRyUuGZr8/s1600/final+digi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="578" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDW9tJZEdfkiDH0i4c1vPMDhKXvWwZQ6qn-zOB6SdstvWdGA27YtzrtCQ_CGi-NJ3gccDrkAjl0vrcj41AkfXhvrkCkK6KBtabS43_B1438OgTxVthH4dMfuy2DiS6veOmsOWRyUuGZr8/s640/final+digi.jpg" width="640" /></a></div>
<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-33292504770615480672012-12-02T10:07:00.000-08:002013-04-03T05:28:48.732-07:00Focus Group<span style="font-size: small;">- I created a focus group on facebook. </span><br />
<span style="font-size: small;">- I added friends who enjoy the music genre- Pop/Contemporary RnB. </span><br />
- I uploaded pictures of fonts, and template colour schemes, asking the members to comment <br />
on my choices, saying whether they feel they are suitable for the music genre.<br />
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- I explained the concept I was trying to achieve through my digipak and advertisement.<br />
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<strong>Here is a screen grab of the overview of my facebook group.</strong> <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKvYFyQwVo33TS6PTUTrlquC1LGy-_nkKfy0hpwgSh2uCOjmvxyM7toJ3_2YvhhiW9F4_Uk7nmk-WDMYYaxlbdW74sMTBTWp4nmhxw3X0So6fN0ldzuZp3YAQyi6x4KFObsRH3uykCFNs/s1600/fb+group.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKvYFyQwVo33TS6PTUTrlquC1LGy-_nkKfy0hpwgSh2uCOjmvxyM7toJ3_2YvhhiW9F4_Uk7nmk-WDMYYaxlbdW74sMTBTWp4nmhxw3X0So6fN0ldzuZp3YAQyi6x4KFObsRH3uykCFNs/s640/fb+group.jpg" width="640" /></a></div>
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<strong></strong><br />
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<strong>This screen grab features a comment from a member regarding the font I wished to use on both my digipak, and advertisement.</strong><br />
<strong></strong><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVlx9IfL0_SDly6bkQYnVdUr-FTrZZxA_rMCrFn1pZX4sOlsuk0Zvw-2Bvs9DM1_Ua1AHxTPW713Kmfnckjnagpebz5AZDlOuh6dKmNbuWp9VNnZD_rF_OkBmBKyEw2kq8RMZCCCBa7aQ/s1600/font.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVlx9IfL0_SDly6bkQYnVdUr-FTrZZxA_rMCrFn1pZX4sOlsuk0Zvw-2Bvs9DM1_Ua1AHxTPW713Kmfnckjnagpebz5AZDlOuh6dKmNbuWp9VNnZD_rF_OkBmBKyEw2kq8RMZCCCBa7aQ/s640/font.jpg" width="640" /></a></div>
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<strong>I took the positive feedback and proceeded with using the chosen font I found on the website <a href="http://www.dafont.com/">www.dafont.com</a>. </strong><br />
<strong></strong><br />
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<strong>This screen grab shows my magazine template that I created. I asked for criticisms.</strong><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd9o5FVqckITTb6CFMH9cWGyskH16PAAnJekyuUOJNYT3jPm9PHJkaXk0CGNfFtKOKqoT4l31cPsZkAaSRKwLz6s_cM-LLXE5sQduHNAzCZBZNG8uE2ypyFL93mpoaaEwgCaSChuSk8gY/s1600/mag+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="356" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd9o5FVqckITTb6CFMH9cWGyskH16PAAnJekyuUOJNYT3jPm9PHJkaXk0CGNfFtKOKqoT4l31cPsZkAaSRKwLz6s_cM-LLXE5sQduHNAzCZBZNG8uE2ypyFL93mpoaaEwgCaSChuSk8gY/s640/mag+1.jpg" width="640" /></a></div>
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<strong>I was advised to change the black block along the bottom of the advertisement, as it isnt attractive to the members of my target audience. The colour scheme and photograph were enjoyed by the members, however I decided to somewhat change it in my final draft; sticking to the black and white imagery, but changing the font colour.</strong></div>
Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-72230703666894752642012-12-01T05:24:00.000-08:002012-12-11T04:25:05.483-08:00Rough Draft Digipak<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRC1MUSo078g9WfpKR-Uk1KYiIq-kLD4T7MuuWdVHY82fJRy42yAv3F5FbbEi_EWX-TKvlGs0uNZb_AeON_L0lwODwAX4RYE-V7InTEeJKTVEwhz8UsbD_vxovtGDcCQg5GQ096mnvDHM/s1600/TEMPLATE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="578" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRC1MUSo078g9WfpKR-Uk1KYiIq-kLD4T7MuuWdVHY82fJRy42yAv3F5FbbEi_EWX-TKvlGs0uNZb_AeON_L0lwODwAX4RYE-V7InTEeJKTVEwhz8UsbD_vxovtGDcCQg5GQ096mnvDHM/s640/TEMPLATE.jpg" width="640" /></a></div>
<br />
This is a digipak template I have created. I took pictures from the internet, saved them, and edited them using Photoshop.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-31310259307382523492012-12-01T01:15:00.000-08:002013-04-03T05:07:14.691-07:00Rough Draft Magazine Advertisement<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQLB2VsALEU6vIetpzicTtvp766UoTfB_GySodQ6jAvwb-cAtQcO23wbJghP8XjtJ4mDfUqm0NbvgXUDUANNcaJja9Xr6iQOht_TCUNX5-eWPST9vkfOjyauu7bDVO16VgEsTiJEYabfU/s1600/magazine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQLB2VsALEU6vIetpzicTtvp766UoTfB_GySodQ6jAvwb-cAtQcO23wbJghP8XjtJ4mDfUqm0NbvgXUDUANNcaJja9Xr6iQOht_TCUNX5-eWPST9vkfOjyauu7bDVO16VgEsTiJEYabfU/s640/magazine.jpg" width="452" /></a></div>
<br />Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0tag:blogger.com,1999:blog-5116657009562557913.post-67266852416704262152012-11-20T04:10:00.000-08:002013-04-03T04:56:16.485-07:00ShootingI have booked a camera, I have approached the model I am going to use, and shooting will begin today for my digipak and advertisement.<br />
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MODEL- Thea Taylor. <br />
LOCATION- Nearby woodlands.<br />
PROPS- Purple winter jumper, purple ring, cigarette.Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.com0