tag:blogger.com,1999:blog-5116657009562557913.post2016367500588512817..comments2013-03-27T10:04:59.589-07:00Comments on SyraJohalA2Media: Evaluation 2:Syra Johalhttp://www.blogger.com/profile/08923066585929388466noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5116657009562557913.post-66782185964018770102013-03-20T11:42:06.744-07:002013-03-20T11:42:06.744-07:00Some evidence of proficiency. However, it's no...Some evidence of proficiency. However, it's not really detailed enough to lodge firmly within the proficient band.<br />There needs to be a much clearer sense of what the brand identity is. Fun, young, playful, sexy, rebellious perhaps? How are all these elements communicated across ALL three products?<br />The points about the lipstick are not the brand identity itself rather they are part of the strategies to portray the brand identity. To me the lipstick connotes young/fashionable/sexy attitudes. As does the presence of the male gaze and needs to be explicitly demonstrated across ALL three of the products. You mention rebellion in the two ancillary products but not in the video.<br />Take the brand identity I suggest here and then try to find evidence of how this is demonstrated across the main and ancillary products. larshttps://www.blogger.com/profile/01885563125456958746noreply@blogger.com